Automotive Fleet
MenuMENU
SearchSEARCH

Toolbox - When Do EVs Make Sense for Fleets?

A new program using actual drive-cycle data will help fleets answer this question from an economic standpoint.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
September 24, 2012
Toolbox - When Do EVs Make Sense for Fleets?

FleetCarma’s data logger.

4 min to read


FleetCarma’s data logger.

If you’re looking to “electrify” your fleet, the hard part comes when choosing from the myriad of plug-in hybrid (PHEVs) and battery-electric models (BEVs) on the market today. The decision becomes even harder knowing that lifecycle costs vary greatly on the range of the electric vehicle (EV), your fleet’s duty cycle and even driver behavior.

A new tool makes the job easier for fleets. FleetCarma uses real-world data from your vehicles to see which electric models would work for your fleet application.

Ad Loading...

“We’re trying to answer, reliably and quickly for fleet managers, is can the electric vehicle do the job, does it give them environmental benefits and does it fit in their budget,” says Eric Mallia, business development manager for FleetCarma.

The five vehicles in FleetCarma’s model are the 2012 Toyota Prius Plug-In Hybrid, 2011 Chevrolet Volt, 2011 Nissan Leaf, 2011 Mitsubishi i-MiEV and 2011 Ford Transit Connect Electric. The vehicle model library has already been expanded to include 27 additional vehicles, and that number will double by the end of 2012, according to Mallia.

The FleetCarma solution starts with a “data logger,” a matchbox-size device that plugs into a vehicle’s OBDII port. After a three-week test period, the data logger is removed and the data set is uploaded to the FleetCarma servers. Reports show the vehicle’s average fuel economy, miles traveled, when the vehicle was in operation and the duration of trips.

That data is then compared to the EVs’ capabilities to give a total cost of ownership (TCO) for each, as well as show whether the PHEV or BEV model would be range- and charge-capable based on the fleet vehicle’s duty cycle. Each EV is given a FleetCarma score, a ranking calculated on lowest TCOs, energy reductions and emissions reductions.

The system doesn’t depend on published fuel figures to determine the TCO and is customizable to individual fleets, Mallia says. More than 4 million data points are analyzed for each vehicle decision.

Ad Loading...

Our Test

We ran tests for three vehicles at Business Fleet. The tested vehicles were a 2005 Mazda3, 2006 Toyota 4Runner and 2012 Toyota RAV4. While the tests analyzed commuting and personal miles rather than fleet duty cycles, overall driving patterns varied, as did results.

The RAV4 traveled 1,295 miles, the longest distance in the three-week test. The 4Runner and Mazda3 traveled 873 total miles and 820 total miles, respectively. Daily utilization varied, with the owner of the RAV4 not commuting on Mondays.

The RAV4 averaged 29 mpg and idled only 9.7% of the travel time; the 4Runner averaged 19 mpg and idled 17.4%; while the Mazda3 averaged 27 mpg and idled 14.5%.

The Results

For the RAV4, the EV with the highest FleetCarma score was the Prius Plug-In (58), followed by the Volt (54), i-MiEV (10), Leaf (0) and Transit Connect Electric (0).

For the 4Runner, the Prius Plug-In (67) bested the Volt (65), Leaf (48), i-MiEV (42) and Transit Connect Electric (0).

Ad Loading...

The Mazda3 data ranked the Leaf (73) first, followed by the i-MiEV (61), Volt (60), Prius Plug-In (59) and Transit Connect Electric (30).

A Quick Analysis

After crunching the numbers, the vehicles most appropriate for each drive cycle became clear. The RAV4 cycle offered enough charge time for all vehicles; but none of the BEVs had enough charge to last the day without an “opportunity charge.”

All vehicles were charge-capable for the 4Runner cycle, yet none of the BEVs were in range all the time.

The Mazda3 cycle was within range for the Leaf, Volt and Prius Plug-In, but only charge capable for the Prius Plug-In and i-MiEV all the time. In this cycle, the more expensive PHEVs were penalized because the BEVs are cheaper, range-capable and almost charge capable.

The program also analyzed energy and emissions reductions. Generally, the BEVs offered the most savings, yet were not always practical for the RAV4 and 4Runner because of range. The PHEVs offered a compromise of range and “green” benefits that fit those vehicles’ duty cycles.

Ad Loading...

Fleets that would like to test drive the program can sign up for a free trial at www.FleetCarma.com/offer.


Read more articles from Business Fleet's September/October magazine issue here.

Originally posted on Work Truck Online

Subscribe to Our Newsletter

More Global Fleet

Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
SponsoredMarch 1, 2026

One University Cut Motor Pool Costs by $45K. Here's the Playbook.

Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.

Read More →
A world graphic of workers holding hands surrounds a globe with a line of cars on top, representing Global Fleets.
Global Fleetby News/Media ReleaseOctober 30, 2025

Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada

Enterprise Mobility connects with mobility solutions around the globe

Read More →
Ad Loading...
Two people pose with a sign symbolizing Viaduct's partnership with SRI.
Global Fleetby Chris BrownSeptember 8, 2025

Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Read More →
A presenter speaks on stage at a conference, addressing an audience seated at round tables, with large screens displaying presentation slides in the background.
Global FleetAugust 11, 2025

AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection

Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.

Read More →
Graphic of awards announcement
Global Fleetby StaffJune 6, 2025

Closing Soon! Nominate a 2025 Global Fleet Team of the Year

Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.

Read More →
Ad Loading...
A graphic with cars driving past in the background with motion blur. Text reads "Reducing Preventable Accidents".
Global FleetNovember 26, 2024

Seven Strategies to Reduce Preventable Accidents

“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.

Read More →
Four people sitting on stage doing presentation.
Global Fleetby Chris BrownNovember 6, 2024

2024 Global Fleet Conference in Photos

Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.

Read More →
A black and blue graphic with a business portrait of Colin Sutherland, with text detailing his interview with Chris Brown.
Global Fleetby StaffOctober 17, 2024

Inside the 2024 Global Fleet Conference: Insights from Bobit CEO Colin Sutherland

With GFC joining Fleet Forward and Fleet Safety Conferences, attendees can engage in essential discussions on procurement, ESG goals, and safety.

Read More →
Ad Loading...
A sky blue and lime green graphic detailing the Global Fleet Conference seminar "Strategies to Reduce Fleet C02 Emissions on a Journey to Achieve Net-Zero."
Global Fleetby StaffOctober 11, 2024

Global Fleet Conference: Achieving Net-Zero Goals

On Nov. 5 in San Diego, join industry leaders from Schindler Elevator and Geotab as they share ideas and approaches to reaching emissions goals in global fleet operations.

Read More →