Automotive Fleet
MenuMENU
SearchSEARCH

Recruiting Technicians:Be Creative or Be a Victim

Searches to fill open technician positions are becoming more and more lengthy. One fleet that operates an in-house maintenance operation reported that it took six months to find a qualified candidate to fill a single open position. And, the situation seems to be getting worse. Fleet managers say the num-ber of qualified applicants is much fewer than just three years ago.

Mike Antich
Mike AntichFormer Editor and Associate Publisher
Read Mike's Posts
October 1, 2004
Recruiting Technicians:Be Creative or Be a Victim

 

3 min to read


Searches to fill open technician positions are becoming more and more lengthy. One fleet that operates an in-house maintenance operation reported that it took six months to find a qualified candidate to fill a single open position. And, the situation seems to be getting worse. Fleet managers say the number of qualified applicants is much fewer than just three years ago. Compounding this problem is that the pool of technicians currently working in public sector is “graying.” Some fleets report that as many as 30 percent of their technicians will retire in the next five years. With this high number of retirements, fleet operations will lose institutional knowledge that will be difficult to replace with new hires.

Marketing Your Advantages

Ad Loading...

One reason, among many, for the decreased number of applicants is the lower salaries offered by government fleet operations compared to private sector employers. Government wages are simply not competitive. Dealerships, which face the same technician shortage, have increased salaries and are offering higher commissions to attract technicians. For instance, a master technician at a dealership can earn between $70,000-$100,000 annually, a salary that public sector fleets cannot compete against. Despite the salary disparities, there are a number of advantages that government fleets have over the private sector. These include more attractive benefit packages, better health insurance coverage, pension plans, a greater number of paid holidays, and, in some cases, union membership. In addition, government employment offers a more stable work environment that is less subject to fluc-tuations in the economy and technicians do not have the pressure of flat rate production. Public sector fleets need to publicize and exploit these advantages, in addition to being more creative and proactive in their recruitment efforts.

Be Creative

One creative approach is to develop strategic alliances with local community colleges and vocational training centers to find the best mechanics and to nurture them as prospective future employees. For instance, the City of Little Rock Fleet Services Department in Arkansas knew it couldn’t compete with the high salaries that local dealerships offer technicians. Instead, it decided to compete using a more creative approach. Since 2001, it has partnered with two local vocational technical schools and it loans each an older-model police vehicle, along with auto parts for their classes. While in school, students are offered part-time employment and a set of loaner tools and a toolbox. Upon graduation, students are offered full employment with the City as technician assistants. This strategic alliance allows the City of Little Rock to identify in advance the top automotive students and to pre-empt local dealerships from scooping up the “cream of the crop.”

Be Proactive

One proactive approach is to offer technicians flexible shifts with more time off. For example, Polk County Fleet Management in Florida has experimented successfully with 12-hour shift schedule where employees work 36 hours, are paid for 40 and work a three-day workweek. A second proactive strategy is to create a scholarship program for students interested in studying automotive and fleet maintenance. A third proactive approach is to develop on-site mentoring programs; however, some fleets have been unable to do so because of concerns about liability exposure should a student apprentice be injured while training on government premises. If you are not already doing so, you should also offer incentives to technicians to obtain ASE-certification or ongoing training. Some fleets base wages on the level of certification, which gives employees the ability to determine their own salaries while improving their skill levels. This provides a good enticement to not only attract new hires, but also to retain technicians. Along these lines, recruitment and employee retention can be enhanced if technician job descriptions are written so that promotions and pay are based on performance and not seniority. Unless fleet managers start to think out of the box and begin employing proactive and creative recruitment strategies, they will continue to be victims of a technician shortage that promises to continue for many years into the future.

Ad Loading...

Let me know what you think.

mike.antich@bobit.com

Topics:Operations
Subscribe to Our Newsletter

More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.
Operationsby Faith HowellJune 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →