Automotive Fleet
MenuMENU
SearchSEARCH

Driver Distraction Linked to 20-30% of Accidents

Researchers are focusing efforts on the behavioral and physical elements of driver distraction, particularly in relation to cell phone use.

Cindy Brauer
Cindy BrauerFormer Managing Editor
Read Cindy's Posts
August 1, 2004
2 min to read


Researchers are exploring the link between traffic accidents and driver distraction caused by the use of on-board wireless technologies. These increasingly sophisticated in-vehicle amenities include Internet accessing tools, navigational systems, voice mail, e-mail, CD players, and other telematic systems.

According to studies conducted by the National Highway Traffic Safety Administration (NHTSA), some form of driver distraction is a contributing factor in 20-30 percent of all traffic crashes. These distractions include not only electronic devices, but also eating and drinking, dealing with another passenger or child, personal grooming, and adjusting the radio.

The growing use of on-board technology, however, is the focus of government and industry research. A 2002 NHTSA study, the “National Survey of Distracted and Drowsy Drivers,” revealed that about a third of all drivers reported using a cell phone for outgoing or incoming calls while driving. Mobile phone users estimated spending 60 percent of their cell phone use while driving. The NHTSA study concluded that distraction-induced incidents involved an estimated 292,000 drivers over a five-year period.

Research efforts have turned to examining the physical and behavioral elements of driver distraction. Funded by a $1.5 million NHTSA grant, the University of Iowa’s National Advanced Driving Simulator lab is conducting two projects, one studying the effect of hands-free and manual phone use on drivers and the other exploring the relation between mobile phone conversation variables (content, length, intensity) and driver distraction.

The $10 million General Motors SenseAble Driving initiative funds several research efforts, including a three-year study, scheduled to conclude this year, at the Beckman Institute for Advanced Science and Technology at the University of Illinois. Scientists are investigating programs to modify drivers’ interaction with vehicles and are evaluating training strategies to enhance drivers’ cognitive, perceptual, and motor skills. Another GM-sponsored study at Wayne State University has examined the physiological basis of distraction and driver performance.

Research by OnStar Corporation, a provider of in-vehicle communications services, suggests that manually dialing a cell phone “significantly impairs a driver’s ability to scan the driving environment.” The study found manual dialing created a lack of forward and peripheral awareness that “may create a detriment in responding to sudden events that would require an emergency maneuver” while driving.

A 2003 University of Utah study found that the cell phone conversation itself created “inattention blindness,” the inability to recognize objects encountered in the driver’s visual field. This blindness occurs whether hands-free or hand-held cell phones are used. The authors suggest that legislation banning hand-held cell phones is “not likely to significantly reduce driver distractions associated with cell phones.

Topics:Safety
Subscribe to Our Newsletter

More Safety

An image to reflect an article on how the safest fleets aren't the ones with the most tech.
SafetyAugust 11, 2026

The Safest Fleets Aren’t the Ones with the Most Technology

You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
conference attendees watching a speaker
Safetyby StaffAugust 6, 2026

NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis

The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.

Read More →
Ad Loading...
NETS crash statistics overlaying an accident photo
Safetyby Chris BrownAugust 5, 2026

Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden

NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.

Read More →
red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Ad Loading...
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
Ad Loading...
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →