INGOLSTADT, GERMANY – Five rings are now driving four rings: Audi is the new automobile supplier of the International Olympic Committee, equipping the organization’s fleet in Lausanne, Switzerland, plus international IOC events with Audi models. In addition, there are plans to jointly develop projects, for instance in the area of corporate responsibility, within the scope of the suppliership.
The Volkswagen Group has supported the Olympic Games at various levels for a long time. The Group was the official vehicle partner of the Beijing 2008 Olympic Games and will again assume this role in 2014 at the Olympic Winter Games in Sochi. Furthermore, Audi is a partner of the National Olympic Committees in Germany, Finland, Russia, and Switzerland.
The suppliership commenced on January 1, 2013 and will initially be in effect until the end of 2016 under the terms of the agreement. Audi is providing more than 40 cars to the IOC in Lausanne featuring a mix from Audi’s entire model range, from the Audi A1 through to the Audi A8L, plus the Audi Q5 hybrid and A8 hybrid. In addition, Audi will supply automobiles in support of international events such as the IOC session to be held in Buenos Aires in September.
Additional projects are being planned as part of the cooperation. Aside from the IOC, Audi’s partners include the Fédération Internationale de Ski (FIS) and 15 alpine national teams. Socio-political ideas are to be initiated in collaboration with all major sporting associations. In this context, Audi views the topic of Corporate Responsibility and the role of sport in culture and society as a particularly important strategic pillar for the future.