GOTHENBURG, SWEDEN - Ward’s AutoWorld magazine has acknowledged Volvo for superior car interior design. The Volvo C30 earned Ward’s Interior Design Award for Best Brand Reflection. Last year, Ward’s named the Volvo S80 winner of the Best Interior Design of the Year Award.
According to Eric Mayne, Ward’s editor of News Operations, “Marked by simplicity, grace, and functionality, the C30’s interior exemplifies this heritage. They not only defy the industry convention that mass ensures comfort, they contribute to a futuristic ambience usually reserved for concept cars.”
“With the C30, our goal was to bring a more youthful spirit and a refined Scandinavian flair to the interior,” said Steve Mattin, senior VP, Design, Volvo Cars. “We wanted the best of our cultural design heritage in this car. Our design vision was to create an interior that could only be branded Volvo. We shied away from chrome, kept controls intuitive without adding more buttons or switches and looked for ways to express our feeling about harmony and softness. Our center stack console has become a signature element for all Volvo car models. Its outline brings a natural rhythm and functionality expressed in clean lines and soft curves.”
Volvo’s anatomically designed seats are upholstered in the unique T-Tec fabric specially developed for Volvo Cars and inspired by sportswear and modern travel accessories. T-Tec is soft, supple, elastic, and comfortable.