Automotive Fleet
MenuMENU
SearchSEARCH

Women in Fleet: Katie Keeton of Siemens USA

In her 16 years with Siemens USA, Keeton has developed a passion for people, a drive for involvement, and a push for growth.

May 23, 2019
Women in Fleet: Katie Keeton of Siemens USA

Katie Keeton

4 min to read


The Women in Fleet profile series introduces fleet managers to some of the most influential women in fleet. Every month, we will get to know another positive force in the fleet industry.

This month, we spoke with Katie Keeton, Commodity Management Professional for Siemens USA.

Ad Loading...

Getting Into Fleet

Keeton has been involved in the fleet industry for the past 16 years. She started her fleet career with Siemens USA in 2003 and has been with the company ever since.

Keeton is one of Siemens USA's fleet managers and remains very active in the fleet community. In fact, she was a part of the Wheels Steering Council and currently holds a position as Vice President of AFLA.

"The Siemens USA Fleet team utilizes innovation and expertise to evolve our fleet with a focus on safety, sustainability, and cost savings," Keeton explained. "I'm proud to be part of such a highly regarded team that coordinates and guides the development and execution of a strategically managed fleet program. At Siemens, we work alongside managers, controllers, and our internal Fleet Committee to ensure employees are provided with the most efficient and cost-effective tools to remain focused and productive. Additionally, our team drives behavior modification through ongoing communication to ensure the effectiveness of policy, programs, and products."

Keeton started at Siemens USA as a contractor supporting the fleet department with various projects. Her work ethic and energy, coupled with her willingness to learn, proact, and challenge herself, were noticed by former department head Jim McCarthy. He offered her a permanent position with the company. "I will always be grateful to Jim for giving me the opportunity to join his team," Keeton remarked.

Keeton is proud of the investments Siemens USA has made to realize a more sustainable and safer fleet.

Ad Loading...

"In the past six model years, we introduced hybrids in our passenger vehicle segment and more fuel-efficient, light-duty options where we could. We also incorporated safety technology within the past three model years. The fact that we were able to make these investments to reduce CO2 and collisions despite the relentless push for year-over-year savings is a big accomplishment," she said.

She is motivated for continued success first and foremost by the people.

"I have been fortunate to build relationships with really smart, hardworking, fun professionals at Siemens and within the fleet industry and their passion is contagious," Keeton said. "I'm also motivated by the changes that we are experiencing in fleet. Technology is playing a huge role in how we do our jobs, and as things evolve, we get to wear different hats along the way. I started out in a customer service focused role which taught me a lot in my first 10 years or so, but now working in a fully strategic capacity I find there is so much more to learn."

For anyone looking to join the industry, Keeton offered this advice: "If you haven't figured it out already, learn to adapt and embrace change because we are swimming in it! Also, it's so important to get involved. I know we're all swamped, but when you can take the time to get involved with an association, advisory board, or council it can make a world of difference for you and for the industry," she concluded.

Get to Know Me

Experience is only part of our story and what someone likes to read, watch, and listen to can help paint a fuller picture of their personality. Here are some of Keeton's favorites:

Ad Loading...
  • Book: "A Tree Grows in Brooklyn because it moved me and reminds me of the importance of tenacity," she said.

  • Movie: "My Cousin Vinny because I love comedy and this movie will always make me laugh no matter how many times I watch it," Keeton said.

  • Songs: "This Train is Bound for Glory (Sublime Acoustic version) because it makes me think about my strong husband and our story," she said.

  • You May Not Know: "When I'm not giving my all to fleet, I'm laughing, dancing, skating, reading, swimming, skiing, and so much more with my husband and our three awesome children," Keeton shared.

Subscribe to Our Newsletter

More Operations

A double-decker stinger car hauler carries a full load of new white vehicles along an interstate highway.
RemarketingJune 1, 2026

The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport

Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →