Tony Eiermann, who spent more than six years in fleet management roles with Coca-Cola, has been promoted to director of emerging business at Hydrauliska Industri AB (Haib), a Swedish manufacturer of loader cranes.

Eiermann will be responsible for driving development of digital products and service development. He will be based in the Atlanta area. Eiermann previously served as the senior manager of digitalization, North America, for the company.

Haib is a manufacturer of loader cranes, demountable container handlers, forestry cranes, truck-mounted forklifts and tail lifts. 

He left Coca-Cola in June of 2015, after more than four years as the North America fleet asset manager and more than two years as the senior procurement specialist for fleet. He started at the company in February of 2009.

Eiermann also worked as a customer support director for Waltco Lift Corp. from June of 2015 to February of 2017.