The 2014 Los Angeles Auto Show's annual press days again provided a snapshot of automaker strategy, as the rapid-fire 25-minute press conferences from 20 brands over two days revealed a renewed focus on performance-based upgrades, hydrogen fuel-cell development and proliferation of compact SUVs.
The editors of Bobit Business Media's automotive and truck fleet publications – Automotive Fleet, Government Fleet, Auto Rental News, Work Truck, Business Fleet, and Green Fleet – attended the announcements that included a more-powerful Ford Explorer SUV, several performance-oriented luxury coupes, a compact SUV from Mazda, and the appearance of Toyota's 2016 fuel-cell Mirai.
Chris Brown, executive editor for Auto Rental News and Business Fleet, most noticed the higher horsepower numbers at announcements.
"I haven't heard as much mention of horsepower in the 400- to more-than-500 range in years," Brown said. "While the heavy-horsepower models are more show than sales, the OEMs seem to have put the EV track on hold for now – or at least they de-emphasized it in Los Angeles."
The intersection between green-car technology and performance in vehicles such as the 2015 Mercedes-Benz S550 plug-in hybrid and BMW i8 plug-in hybrid was noticed by Adam Pringle, AutoGroup associate editor.
"While walking through this year’s Los Angeles Auto Show, one thing became clear to me: Eco-friendly vehicles have come a long way in terms of performance," Pringle said. "Witness Mercedes-Benz's 2015 S-Class Plug-In Hybrid, which generates 436 hp and goes 0-60 mph in 5.2 seconds. And there's the plug-in hybrid version of Volvo's XC90, which delivers 400 hp. It’s a brave new world."
Mazda's CX-3, Honda's HR-V, and the Lexus NX compact SUVs added more vehicles to a growing list in this still-hot vehicle segment that reaches across the price spectrum.
"If there was one vehicle type that seemed to dominate the OEM debuts it was probably the SUV, particularly the compact SUV, showing this segment is definitely in the forefront of automakers strategies," said Chris Wolski, AutoGroup senior editor.
The CX-3 in particular had generated much cross-talk leading up to its unveiling about its size, which proved to be sleeker than expected.
"After Mazda raised its curtain on its new CX-3 I was expecting to see a much bulkier looking vehicle," said Becky May, a web editor. "The car was sleek and a lot more stylish than I would expect."
With California's roll-out of hydrogen fuelling infrastructure and the state's zero-emission vehicle mandate looming on the horizon, automakers discussed the development of hydrogen fuel-cell vehicles as a recurring theme in the presentations.
"Specific automakers seem excited about the fuel cell technology with Honda's announcement to provide $13.8 million in financial assistance for fueling infrastructure and Toyota's new Mirai at the show," said Thi Dao, executive editor for Government Fleet. "Both will release vehicles for the 2016 model year."
Hydrogen announcements also came from Audi, who showed its A7 Sportback h-tron quattro concept, and Volkswagen, who announced it would produce a fuel-cell powered Golf "as soon as the conditions are right."
"Hydrogen fuel cells are gaining momentum," said Amy Winter, associate editor. "Audi, Volkswagen and Toyota had their new fuel cell vehicles on display."