Automotive Fleet
MenuMENU
SearchSEARCH

Fleet Women Laud New CEO of GM

General Motors' appointment of Mary Barra as the first female CEO of a global automotive company in December instantly ignited discussion about the role of women in the male-dominated boardrooms of the automotive industry.

January 14, 2014
Fleet Women Laud New CEO of GM

Photo of Mary Barra courtesy of GM.

4 min to read


Photo of Mary Barra courtesy of GM.

General Motors' appointment of Mary Barra as the first female CEO of a global automotive company in December instantly ignited discussion about the role of women in the male-dominated boardrooms of the automotive industry.

While high-level female automotive executives have been a rare breed, Barra's rise through GM from a summer internship to the top of the C-suite has inspired female fleet executives, who say she's earned her seat at the table.

Ad Loading...

"Most women in fleet are doing the same thing," said Rachel Johnson, fleet specialist for Konecranes. "They are earning their place and businesses are finally realizing women have much to offer. If they are dedicated and excel within the company, there's no reason a woman shouldn't be given the same opportunities as men for advancement."

Barra started working for GM in1980 as a co-op student. She held various engineering and administrative positions, and was eventually named manager of the Detroit/Hamtramck Assembly plant.

Barra studied electrical engineering at the General Motors Institute (now Kettering University), where she earned a bachelor of science degree. She attended the Stanford Graduate School of Business on a GM fellowship, and earned a master's in business administration in 1990.

In February 2008, she became vice president of global manufacturing engineering. Almost 18 months later, GM elevated her to vice president of global human resources. In February 2011, she became executive vice president of global product development, where she worked to trim the number of GM automobile platforms. In August, she added responsibility for global purchasing and supply chain to her responsibilities.

On Dec. 10, 2013, Barra was named CEO, replacing Dan Akerson, and joined the GM Board of Directors. Barra stepped into her new role in January, and will work closely with Theodore "Tim" Solso, the former chairman and CEO of Cummins, Inc., who was named GM chairman.

Ad Loading...

Barra's appointment to CEO is "a huge milestone," said Helene Kamon, a former AmeriFleet vice president, member of the AF Fleet Hall of Fame, and a trailblazer herself as the first female president of the Automotive Fleet & Leasing Association (AFLA).

Kamon first worked in the automotive business in 1970 at a time when it was "an old boys club." In 1980, she was named fleet director for Wendy's International. "I am very happy I lived to see this. I'm just delighted. It opens a lot of possibilities," she said.

Female CEOs remain a rarity among Fortune 500 companies. Only 23 (4.6 percent) are now led by a female. For this reason, Barra's appointment is "a huge step in women breaking through the glass ceiling," said Donna Bibbo, fleet and employee services manager at Novo Nordisk.

"I think her ascendency will be applauded, but also watched very carefully," Bibbo said. "It is important that she succeed, and I certainly expect that she will, while bringing new ideas from the female perspective to the industry."

Several female fleet managers credited Barra as a role model for them. "It is inspiring to have a female role model in the industry that has reached that level of success," said Debbie Struna, Rite Aid's fleet manager.

Ad Loading...

Theresa Belding, director of fleet services for Forest Pharmaceuticals, said she'd like to hear from Barra firsthand perhaps at an upcoming AFLA conference or at a meeting of AFLA's Women in Fleet Management group.

"This is very exciting," Belding said. "It's very inspiring and encouraging to me as a woman in this industry."

Other female fleet managers downplayed Barra's gender role as GM's new CEO. Gail Watson, fleet and parking services manager at insurer Nationwide, said it was her last thought when hearing about Barra's appointment.

"I'm not sure there's a point to drawing the gender line," Watson said. "Mary's background speaks for itself."

Barra was likely chosen because she is "the right person in the right job at the right time," said Elsie Lucia, Estee Lauder's fleet services director and a former AFLA president. "Being the first female [CEO] in the global car business is a milestone, but she is smart and has worked in many areas of the company, which will be to her advantage. I'm sure she will bring a different perspective to the office of CEO — not a bad thing."

Subscribe to Our Newsletter

More Operations

Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →
Handshake graphic featuring BBL Fleet and Velcor Leasing Corporation logos announcing BBL Fleet’s acquisition of Velcor to expand fleet management services nationwide.
Operationsby News/Media ReleaseMay 8, 2026

BBL Fleet Acquires Velcor Leasing Corporation

BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.

Read More →
Graphic reading “What’s New From Lytx at Protect 2026?” over a blue digital network background highlighting Lytx fleet technology and AI-powered safety solutions.
Operationsby News/Media ReleaseMay 6, 2026

Lytx Introduces New AI Fleet Technologies at Protect 2026

The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.

Read More →
Ad Loading...
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
Ad Loading...
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →