Production Begins at U.S. Nissan Plant
Over 1,300 employees of Nissan Motor Manufacturing Corporation U.S.A celebrated last June as President and Chief Executive Officer Marvin Runyon drove the company's first U.S.-manufactured truck off the line in Job 1 ceremonies at the new Tennessee facility.
Over 1,300 employees of Nissan Motor Manufacturing Corporation U.S.A celebrated last June as President and Chief Executive Officer Marvin Runyon drove the company's first U.S.-manufactured truck off the line in Job 1 ceremonies at the new Tennessee facility.
The completion of Job 1, a 1983½ Nissan truck model with white exterior and blue interior, signals the beginning of production for the operation, the first U.S. manufacturing venture for Nissan Motor Co., Ltd.
Not only is the facility a first for Nissan, it is also the largest automotive facility ever built by a foreign manufacturer in the United States. Further, it is the site of the corporate headquarters of Nissan Motor Manufacturing Corp. U.S.A., located on a 782-acre site in Smyrna, TN, about 15 miles southeast of Nashville. The facility represents an investment of over $660 million, Nissan's largest investment outside of Japan, and the largest investment to date by a Japanese company in the United States.
Nissan announced its decision to manufacture in the U.S. in April 1980, selected the site in Smyrna on October 30 of the same year, and ground was broken on the site in February 1981. Albert Kahn Associates, Inc., an architectural/engineering firm in Detroit, designed the facility, and Daniel Construction Co. of Greenville, SC, was the general contractor. The plant includes stamping, body assembly, paint, and final assembly areas, administrative offices, and several service buildings. It has a total under-roof area of 72 acres, including a storage area for finished vehicles, vehicle test facility, and training center for employees.
The facility began production of light trucks last June, and according to Nissan, off-line production volume is slated to start at six vehicles per day. Production will steadily increase to reach a plateau of 7,500 vehicles per month by late November, and by mid-1984 it is hoped to accelerate to the peak of one-shift production of 10,000 vehicles per month. Nissan will begin production with two-wheel-drive vehicles, and other models will be introduced to support accelerating volume requirements. Four-wheel-drive vehicles will be launched in October of this year and heavy duty and California Vehicles in January of next year.
Nearly 400 employees were trained in Japan for the operation prior to the start-up, and a further hiring and training program was set up by Nissan in conjunction with the State of Tennessee. The plant will ultimately employ over 2,000 workers earning an estimated payroll of about $90 million.
The plant is the third automotive manufacturing facility Nissan has built outside Japan, joining others in Mexico and Australia. In addition, Nissan Motor Company Ltd., has over 50 percent equity participation in a vehicle manufacturing plant in Spain, and in Italy manufactures cars in a joint venture with Volkswagenwerk, A.G., Nissan will produce the Volkswagen Santana in Japan in late 1983. The Nissan Plant in Tennessee represents the company's seventh American investment, with other operations including motor vehicle distribution, importation of industrial and textile machinery, an industrial design organization, and an engineering and research institute.
At the opening ceremonies of the Tennessee facility last June, Runyon announced that the Job 1 truck, first off-the-line, would be placed on permanent loan to the Tennessee State Museum in Nashville after Nissan's grand opening and dedication activities in October. The truck will become part of the Museum's "Made in Tennessee" collection.
More Operations

Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
