Chevrolet Cruze Enters Mary Kay's Fleet
Mary Kay has begun issuing Chevrolet Cruze compact cars to its beauty product sales contractors as the Dallas-based company continues to expand beyond its signature pink Cadillacs.
Photo of 2015 Chevrolet Cruze courtesy of GM.
Photo of 2015 Chevrolet Cruze courtesy of GM.
Mary Kay has begun issuing Chevrolet Cruze compact cars to its beauty product sales contractors as the Dallas-based company continues to expand beyond its signature pink Cadillacs.
In January, the company began providing select sales associates with black BMW 320i luxury sedans. The company selected the Cruze as an affordable, fuel-efficient option, the company told General Motors.
“Mary Kay selected the Chevrolet Cruze for its independent sales force members because it’s affordable, stylish, and offers impressive fuel economy, safety and technology,” said Laura Beitler, vice president, recognition and events, Mary Kay Inc. “Cruze serves as a symbol for the hard work and success many of our sales force members earn from their Mary Kay business.”
Fleet sales of the Cruze have risen 41 percent this year through October. Overall, the car is GM's best-selling global car. GM has sold more than 3 million since 2008.
For the 2015 model year, the automaker added greater connectivity such as a standard built-in Wi-Fi hotspot. Automotive Fleet and Business Fleet named the Cruze the Fleet Car of the Year.
More Operations
Moventum Fleet Management Names Mark Iorillo Head of Sales
Iorillo brings nearly 20 years of fleet management and sales experience to the role, including previous positions at Element Fleet Management, CEI, Donlen and Ryder.
Read More →
Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →