Stellantis has named former Hyundai executive Michael Orange to lead U.S. sales and network performance, effective as of April 22. This is a move that comes as the automaker works to strengthen market share and improve retail execution in North America.

Orange’s appointment could have downstream implications for fleet customers, particularly in areas such as vehicle allocation, incentive strategy, and commercial-vehicle availability across key brands, including Ram and Jeep.

Orange succeeds Jeff Kommor, who is retiring after more than 40 years with the company. He will remain in an advisory role to support the transition.

“Over the course of 40 years, Jeff has made outstanding contributions to our organization, navigating significant periods of transformation across our enterprise,” said Filosa.

“He has been a trusted leader, respected by both his team and our dealer network. I thank him for his unbelievable energy, determination, and passion, and wish him well in this next chapter.”

His experience spans over 30 years, and most recently, as vice president of national sales for Hyundai Motor America, he led national field operations, sales strategy, and vehicle operations.

Orange has also held leadership roles at Nissan North America, Wells Fargo Auto Finance, and First Team Auto Mall. He will lead U.S. sales execution and network performance initiatives.

“Throughout his career, he has been recognized for building high-performing teams, aligning strategy with execution, improving dealer profitability, and enhancing both dealer and customer experience,” said Filosa. “We look forward to having Michael bring all of these great ingredients to Stellantis as we continue building momentum in the U.S.”