CES 2025 Hot Takes Part 2: Connected, Personalized & AI-Powered
Ford Pro’s Commercial Vehicle Connectivity Takes Off
During NTEA Work Truck Week 2025, Ford Pro announced new solutions for fleets including a fleet start inhibit, top speed limiter, and more.

The resulting data from connected commercial vehicles can help fleet operators improve mobility, efficiency, and uptime.
Photo: Ford Pro
Ford Pro, the commercial division within Ford Motor Company, announced a 40% increase in connected commercial vehicles in the last two years, now totaling 5.2M in operation.
Recognized in 2024 as the #1 brand for Class 1-7 electric trucks and vans, Ford continues to offer customers the power of choice to select the right vehicle to get the job done with gas, diesel, hybrid, or electric powertrains.
When vehicles are connected, they can communicate with the internet, cloud services, and devices such as EV chargers, dashcams, and more. The resulting data from connected commercial vehicles can help fleet operators improve mobility, efficiency, and uptime.
“The demand for data in commercial vehicles is rapidly growing,” Dave Prusinski, chief revenue officer at Ford Pro Integrated Services.
“Acknowledging that our fleet customers operate a variety of powertrains, makes, and models, we are committed to ensuring our software solutions are compatible across all types. We’re maximizing the value of connectivity across every layer of fleet management to boost uptime,” Prusinski said.
How Fleets Benefit from Ford Pro Data
Ford Pro solutions combine data from connected vehicles — including components, sensors, dashcams, and EV chargers — to give subscribers a comprehensive view of their fleet.
The impact of data to maximize fleet utility is evident through Ford Pro’s In-Vehicle Coaching feature. Since June 2024, data from Ford Pro shows that fleets using this solution experienced:
Less idling with 52% lower average excessive idle minutes per trip, which can potentially lead to fuel savings.
Speeding violations were down by 25%, with lower average speeding over the limit per trip.
Less hard braking with 16% lower deceleration force and 11% less hard acceleration, which can help reduce wear and tear on vehicles.
A 73% drop in driver seatbelt violations on average per trip, helping promote improved driving practices.
“The insights provided by our solutions can help improve driving practices and help fleet managers make more proactive decisions like coaching drivers to idle less in their vehicles or better adhere to speed limits,” Prusinski said.
“Fleets today are more intelligent than ever. While customers have been able to receive information from vehicles, with our new capabilities, they can also now send commands to their vehicles to improve fleet operations,” Prusinski said. “We’re pushing the envelope of connectivity and building capabilities at the vehicle’s code level that seamlessly integrates with our software solutions. Our customers need to understand and control all aspects of their fleet vehicles. These new solutions will help them be ready for anything.”

Matt Atkenson, executive director of Ford Pro North America, Sales and Operations, who has been in the role for four months, presented at the NTEA Work Truck Week Show.
Photo: Chris Brown
Ford Pro Expands Capabilities
Ford Pro’s newest capabilities redefine fleet management and change how commercial customers interact with their vehicles.
Expanded solutions that will be available later this year include:
Top Speed Limiter: This will allow fleet managers to remotely set a maximum speed limit on their fleet vehicles to help avoid speeding violations. The feature will be available in Ford Pro Telematics later this year on model year 2022 and newer F-150 Lightning, and model year 2023 and newerSuper Duty trucks. This new feature can help improve driver behavior by controlling speed limit adherence for millions of fleet vehicles on the road.
Acceleration Limiter: Also coming later this year in Ford Pro Telematics for F-150 Lightning, this new feature gives fleet managers remote management to control how quickly a vehicle accelerates to help reduce wear and tear and maximize vehicle longevity.
Fleet Start Inhibit: This allows fleet managers to help combat theft and unauthorized vehicle use. It can disable the vehicle by remotely prohibiting attempts to start the vehicle’s engine. This feature will be available later this year in Ford Pro Telematics on 2023 and newer F-Series Super Duty, 2023 E-Transit in Europe, 2024 F-150 gas and hybrid trucks, 2024 Transit and E-Transit vans, 2025 Explorer, 2025 Expedition, and 2025 Mustang Mach-E.
Remote Lock/Unlock: Fleet managers can now remotely lock or unlock any Ford vehicle in their fleet through Ford Pro Telematics, equipping them with virtual command and control of their fleet vehicles.
To learn more about the expanded suite of solutions from Ford Pro, visit FordPro.com.
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