Bobit transitioned to a family-owned business under the leadership of Colin Sutherland, effective immediately. 

Sutherland, known for his extensive experience in business marketing, has a history with Bobit that spans over two decades. He co-founded and led the sales and marketing direction of Geotab, a global leader in telematics and engine diagnostics, which are crucial for small business trucking companies.

Sutherland emphasizes the importance of authentic and unbiased media partnerships for businesses aiming to improve safety, reduce downtime, and enhance productivity. 

“I found a trusted media partner in Bobit,” he stated, highlighting his commitment to fostering collaboration with advertisers and sponsors.

Under his guidance, Bobit will continue to focus on delivering original, human-written content and engaging events that address the challenges faced by fleet managers today.

Colin’s Commitment to Stakeholders: Colin shared a heartfelt message for all involved with Bobit:

• To our advertisers and sponsors: “I promise to always be collaborative, understand your goals, and be accountable for the outcomes we deliver.”

• To our readers: “I will explore your business challenges with you and ensure our content is effectively delivered across all platforms, so you don’t miss anything strategic.”

• To our employees: “I promise to listen, mentor, and be transparent as we dedicate ourselves to creating human-written original content and delivering multimedia experiences.”

Effective immediately, Colin will lead Bobit as CEO, stating, “I am excited for our mutual future together.”