Shell Fleet Solutions partnered with
, to survey fleet owners, operators, managers, and drivers regarding the most pressing concerns and priorities facing their businesses.
The findings show over 81% of respondents said finding new solutions to make their fleets more efficient is a priority.

According to the Network of Employers for Traffic Safety, a single nonfatal accident on the job can cost over $75,000, making safety a genuine concern for those looking at a fleet’s bottom line.
Source: Automotive Fleet
Shell Fleet Solutions partnered with
, to survey fleet owners, operators, managers, and drivers regarding the most pressing concerns and priorities facing their businesses.
The results revealed key concerns surrounding the total cost of ownership,
, and electric vehicles.
As fleet managers plan and set goals for the upcoming year, over 71% of respondents agreed that
were deep concerns for their fleet this year.
This response highlights supply chain disruptions, inflation, recession fears, sustainability mandates, and a consensus on
as a top focus. 53.2% of stakeholders rated TCO as their highest or second-highest concern, with 88% agreeing that reducing overall costs would be a priority in 2024.
Safety is important to fleets, as demonstrated in survey results by the number two rated area of concern for 2024 and the number one area that fleet stakeholders were most proud of. Considering that reducing overall costs is a priority for stakeholders, the results suggest that
is cost-efficient.
According to the
, a single nonfatal accident on the job can cost over $75,000, making safety a genuine concern for those looking at a fleet’s bottom line.
Fleet stakeholders report significant time spent exploring
. Sustainability ranked fourth in areas rated as most time-consuming in 2023, and time spent seeking EV solutions earned strong scores, including:
65% of respondents agree or strongly agree that building a more sustainable fleet or reaching fleet sustainability goals is a priority or top concern for 2024.
When respondents were asked about the industries and trends they pay the most attention to, 41% mentioned
(EVs) or related sectors, such as sustainability, indicating a significant focus on the growing prominence of EVs and the broader sustainability movement.
“Many fleets would like to see a full-circle sustainable solution, from energy source to EV implementation, but there are fleets where EVs don’t make sense right now, or they may need solutions like hybrid fleets,” Chris Nolan, Shell Global key account manager with Shell Fleet Solutions, said
.
The survey also highlighted that fleets are on a tight timeframe to achieve their goals:
Nearly 40% stated they have 12 months to implement changes that benefit their fleet, and over 25% only have 6 to 9 months to address barriers and make meaningful progress. Over 81% of respondents said finding new solutions to
is a priority. Numerous fleets are actively engaging with or integrating new technologies and data into their operations, with more than 62% acknowledging that these initiatives are key priorities.
“Fleets are seeking expert guidance to take their operations to the next level, understanding that
are improving and can help in various ways,” Jim Perkins, Director of Shell Fleet Solutions, U.S., said.
Fleets could benefit from external expertise to help address these challenges or areas of concern surrounding cost-related priorities, such as
, improving safety, and boosting efficiencies.

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →