Automotive Fleet
MenuMENU
SearchSEARCH

Fleet Drivers Distracted By Work and Want More Safety Training, Study Finds

Drivers are also overwhelmingly supportive of technology like dash cams and telematics, which they feel can improve their safety on the roads and increase transparency and accountability.

June 13, 2024
Fleet Drivers Distracted By Work and Want More Safety Training, Study Finds

 

3 min to read


New research from insurance provider Nationwide shows commercial fleet drivers are facing increased distractions and safety risks on the road, exacerbated by staffing shortages that are leading to longer hours behind the wheel and a reduced focus on safety.

Nearly three-quarters of commercial drivers surveyed said they want their management to increase the training being provided to drivers to help prevent accidents and improve safety.

Ad Loading...

Edelman Data and Intelligence (DXI) conducted the national online survey of 400 commercial drivers and 1,000 general consumers. 

Drivers Feel Distracted and Overworked

A circle chart shows two-thirds of drivers feel distracted. Next to it, a bar chart shows reasons they feel distracted, including in-car technology.

Many survey respondents said they feel distracted by technology in their vehicle.

Photo: Nationwide

One-third of company drivers said they “often or sometimes” feel distracted while driving for work purposes – mostly caused by known safety hazards like operating GPS/navigation systems, interacting with radio or music systems, or responding to work-related texts.

More than a quarter of respondents also daydream behind the wheel and 13% are checking social media apps.

Staffing shortages could be contributing to risky driving behaviors as drivers work longer hours and face challenging deadlines.

Four in 10 drivers say their employer is struggling with staffing shortages, leading to increased workloads, longer hours and more difficulty meeting deadlines.

Ad Loading...

Drivers also reported facing distractions due to work demands:

  • 55% take work phone calls while driving

  • 30% read/respond to work texts while driving

  • 18% read work emails, while 16% respond to work emails

While 57% of commercial drivers reported that their company enforces a 'hands-free' phone policy, about half of those drivers also said their company does not monitor cell phone usage.

Two charts compare what dangerous activities drivers take part in - consumers vs. commercial drivers. Over half of commercial drivers take work calls behind the wheel.

More than half of commercial drivers reported they sometimes or often take work calls.

Photo: Nationwide

Concerns About Safety From Drivers

Driver shortages may also be fueling concerns about overall workplace standards and practices that could impact the safety of fleet drivers and the general public on the roads with them. Here's how some of the data breaks down:

  • 42% of drivers say their employer has reduced hiring criteria

  • 39% say employee training has suffered

  • 34% say there’s less of a focus on safety

Ad Loading...

More than half of fleet drivers say they're worried about their own personal safety and liability behind the wheel. More than half of respondents reported being involved in or having witnessed an accident in the past year.

Support For Safety Initiatives and Technology

As a result, 72% of drivers want their management to increase the training being provided to drivers to help prevent accidents and improve safety.

Drivers are also overwhelmingly supportive of technology like dash cams and telematics, which they feel can improve their safety on the roads and increase transparency and accountability. Despite this, only 38% of drivers say their employer requires a dash cam or monitors their driving with telematics.

“Business owners may have opportunities to elevate the training and safety resources they’re offering for drivers, further demonstrating their commitment to their workers and, in turn, potentially helping with hiring and retaining good drivers in the future,” said Kristina Talkowski, Nationwide’s leader of Middle Market Commercial Lines. “Safe, high quality drivers also welcome technology like dash cams that can help improve safe driving behaviors and stave off legal system abuse that’s negatively impacting insurance customers through higher insurance costs, longer claims resolution times and limited access to coverage.”

A proactive approach can save companies money in the long run, helping them avoid repair and replacement costs, as well as workers comp payouts.

Ad Loading...

Where Do Drivers Feel Safest?

A percentage breakdown shows more than half of drivers feel urban settings are the most dangerous. A chart next to it shows specific risks commercial drivers notice in rural areas, like curvy roads.

Over half of respondents reported that they believe urban road settings are the most dangerous.

Photo: Nationwide

Just over half of respondents said they feel cities and downtown areas are the most dangerous areas to drive, with 15% saying they believed suburban or rural/country areas are the most dangerous. About one-third said all settings are equally dangerous.

In rural areas, nearly half of fleet drivers said they felt tight, curvy roads with limited visibility were the most dangerous risks, with people making dangerous passes on two-lane roads just behind it.

More Safety

Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
Ad Loading...
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →
Ad Loading...
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
SponsoredJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet podcast thumbnail
SafetyJune 26, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.

Read More →
Ambulance and damaged car at a crash scene on a rainy roadway, illustrating workplace transportation risks and the growing focus on road safety management for fleets.
SafetyJune 16, 2026

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework

Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Safetyby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →