Automotive Fleet
MenuMENU
SearchSEARCH

Merchants Fleet Appoints New CFO

As Merchants Fleet prepares for the retirement of its current CFO, Kirk Hoffman will fill the role with more than 20 years of experience.

Merchants Fleet Appoints New CFO

Kirk Hoffman's appointment as CFO follows Merchants Fleet expanding its fleet electrification expertise with the appointment of Patrick Mitchell as manager of electric vehicle charging infrastructure.

Photo: Merchants Fleet

2 min to read


Merchants Fleet announced the hire of Kirk Hoffman as the company’s new senior vice president and chief financial officer.

“I am thrilled to welcome Kirk to our executive team as senior vice president and chief financial officer,” said Brendan P. Keegan, Merchants CEO/president. “Over the last three years I have had the pleasure to work with Kirk as our lead financial partner, and now look forward to working side-by-side with him to fulfill our company’s vision. Kirk’s vast expertise positions us for enduring success in the ever-evolving fleet landscape, and we are truly fortunate to have someone of his caliber as an integral part of our executive team.” 

Ad Loading...

A Look at Kirk Hoffman's Career

Throughout his career as a financial executive with industry and capital markets knowledge, Hoffman has held leadership positions at several financial institutions, most recently at BNP Paribas as managing director and head of Capital Goods and Fleet Coverage.

Hoffman's experience spans over 20 years.

“This is an exciting opportunity to be part of a visionary organization,” said Hoffman. “Merchants has established itself as a trailblazer in the fleet industry and is widely recognized for setting new benchmarks in fleet innovation. Having worked extensively in fleet from a financial perspective, I look forward to continuing this remarkable momentum from the brand side, as we redefine industry standards, provide unparalleled service to our clients, and help shape the future of our nation's fleet industry.” 

Hoffman assumes the position at Merchants as the company prepares for the retirement of senior vice president and CFO, Jerry Pavelich.

"Jerry's exceptional leadership, innovation, and camaraderie during his six-year tenure have left an indelible mark on Merchants,” said Keegan. “On behalf of the Merchants board, executive leadership team, and the entire Merchants family, we extend our heartfelt gratitude to Jerry, and we wish him a joyful and healthy retirement." 

More Operations

A black square with white color font text
OperationsJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Where We're Headed: A Practical Look at AI in Fleet

Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.

Read More →
A blue and white Automotive Fleet podcast thumbnail.
OperationsJuly 2, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

Growing legal exposure can put fleets at risk. Here's one company's approach.

Read More →
Ad Loading...
fleetio coast pay cost
SponsoredJuly 1, 2026

Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.

Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
SponsoredJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet news recap thumbnail with a woman in a blue shirt pointing at the title.
Operationsby Faith HowellJune 29, 2026

New Trucks, AI & Summer Downtime | AF News Recap

From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.

Read More →
Ad Loading...
Promotional graphic for a Utilimarc guide titled Beyond Utilization Rates: How Data-Driven Fleets Are Rethinking Vehicle Replacement, featuring a report cover with fleet vehicles, key benefits, and a call-to-action to download the guide.
SponsoredJune 26, 2026

Beyond Utilization Rates: Smarter Fleet Replacement Decisions

Vehicle replacement decisions affect every aspect of fleet performance, from operating costs to asset availability. This guide explores how fleet leaders use integrated data, benchmarking, and lifecycle analytics to determine the right fleet size and optimize replacement timing with greater confidence.

Read More →