Nissan Lowers Starting Price of All-Electric 2024 Ariya

The 2024 Nissan Ariya is on sale now with a starting at $39,590 MSRP, with the entry-level Ariya Engage reduced $3,600 from the $43,190 price of its 2023 model, and other trim levels getting price cuts of up to $6,000.

Nissan wants all versions of the Ariya model to appeal to a wider audience of EV buyers and remain competitive in the EV market.

"As the electric vehicle market continues to develop and grow, the revised pricing for the 2024 Ariya will improve the model's competitiveness and ensure we are delivering maximum value to our customers," said Trisha Jung, senior director of Nissan EV strategy and transformation, in a news release.

Ariya offers two battery sizes, the option of front-wheel drive or Nissan's advanced, dual-motor e-4ORCE all-wheel drive and a streamlined lineup consisting of five well-equipped grades.

Ariya also delivers an EPA-estimated driving range of up to 304 miles and available ProPILOT Assist 2.0 for hands-off highway driving on select trims levels.

Models come equipped with either a 63-kWh standard range battery (exclusive to Ariya Engage) or an 87-kWh long range battery, with output ratings ranging from 214 to 389 horsepower.

The available dual-motor e-4ORCE all-wheel drive system enhances driver confidence and stability, delivering a smoother, more comfortable ride. e-4ORCE continually optimizes front and rear torque allocation and applies independent brake control at each of the four wheels to maximize the cornering force generated by each one. By precisely controlling vehicle momentum and handling, the e-4ORCE system also reduces vehicle pitch and dive.

More Convenient Charging Options

Nissan is ensuring drivers have more choices when charging their vehicle through an agreement with Tesla to make available a North American Charging Standard (NACS) adapter for Ariya later this year. This will enable customers to connect their vehicle's charging port to NACS plugs at compatible Tesla Superchargers, increasing the number of fast-charging locations available to drivers.

Starting in 2025, Nissan will begin offering EVs for the U.S. and Canadian markets with a NACS port. This will make charging on the Tesla network seamless and convenient for drivers.

The Nissan Ariya is covered by the EV Carefree+ customer care initiative, an all-inclusive package meant to give Nissan EV owners a more positive, stress-free experience with their EV.

Here are the prices for all Ariya trim levels:

• Engage FWD,63 kWh battery, $39,590
• Venture+ FWD,87 kWh battery, $41,190
• Evolve+ FWD, 87 kWh battery, $44,190
• Empower+ FWD, 87 kWh battery, $47,690
• Engage e-4ORCE, 63 kWh battery, $43,590
• Engage+ e-4ORCE, 87 kWh battery, $45,190
• Evolve+ e-4ORCE, 87 kWh battery, $48,190
• Platinum+ e-4ORCE, 87 kWh battery, $54,190