3 Ways to Add Your Voice to the Voice of the Consignor
CAR 2024: The Conference of Automotive Remarketing starts off with a focus on the audience, as the International Automotive Remarketers Alliance hosts practical how-to sessions to share ideas and field suggestions.
IARA Workshop 2: IARA committee members Cynthia Meyer, Holly Vollant, and Laurie Halter will share up-to-date information on changes/trends covering laws, regulations and company policies as well as discuss the process in obtaining an IARA ACT or CAR certification status.
Photos/Source: Speakers / Bobit
2 min to read
IARA Workshop 1: Unlike a combustion engine, which has major milestones, an EV’s long-term value is maintained daily, based on the unique charging habits and battery management of its owner. Jared Kalfus (Black Book President) and Julie Woo (Recurrent/Head of Product) discuss how vehicle and residual valuations will evolve in an electric world.
At last year’s CAR event, workshops hosted by the International Automotive Remarketers Alliance (IARA), also known as the Voice of the Consignor, drew standing room only attendance with hotel staff scurrying to bring more chairs into the meeting rooms.
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Although CAR will try to avoid a repeat, it was a nice problem to have, and underscores how industry participation helps steer the course of the IARA and its efforts on behalf of consignors and remarketers.
This year, IARA committees will be hosting three workshops scheduled between lunch hour and the opening reception on Tuesday, March 26 at the Hilton Phoenix at the Peak. Sessions are open to all attendees:
Workshop 1: Valuing Electric Cars for Buying & Selling (1-2 pm)
Workshop 2: Are You Using Marketing and Social Media in the Right Way to Grow Your Business? (2-3 pm)
Workshop 3: Do You Have the Most Current Information on Compliance and Certification? (3:15-4 pm)
The IARA's workshops create a forum for discussing industry opportunities and challenges in an open and transparent way, said IARA executive director Mark Coleman. “The result is our members — consignors, auctions, and providers — have a chance to influence the direction of our industry and they get a voice. By sharing best practices and collaborating on solutions, all participants gain a competitive edge in the marketplace.”
IARA Workshop 3: This workshop will review the way IARA used social media and marketing outlets to reach a wide-ranging audience to promote initiatives and products.
Photos/Source: Speakers / Bobit
Participants can expect to hear about the following takeaway tips and tidbits from the workshops:
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How to accurately value electric vehicles when mileage and condition matter less than battery health.
How do you know your social media outreach is working?
What should remarketers and their allies be thinking about compliance and audit preparation?
“If you want to influence the remarketing industry to your benefit, if you want a voice, then participate in an IARA workshop at the CAR conference, and show up and speak up," Coleman said.
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.
