William Peffer is named responsible for Jeep brand North America, while Jim Morrison is named responsible for the newly formed Jeep Performance Parts business.  -  Photo: Stellantis

William Peffer is named responsible for Jeep brand North America, while Jim Morrison is named responsible for the newly formed Jeep Performance Parts business.

Photo: Stellantis

Stellantis North America announced on Nov. 30 that it has named two executives to roles in support of the Jeep brand as the region prepares for its electric offensive in 2024. Both moves are effective on Dec. 1.

Stellantis Reveals Changes

William Peffer is named responsible for Jeep brand North America. Peffer joined the Company in 2020 where he has served as CEO of Maserati North America. Previously, he was COO of Kia Motors America.

Jim Morrison is named responsible for the newly formed Jeep Performance Parts business where he will lead the effort to capitalize on growth opportunities.

Morrison previously was head of Jeep North America and has held positions in sales as well as with the Jeep and Ram brands. 

“We are entering a new chapter for the region, and I’m confident both Bill and Jim will bring their passion and intense customer focus to their new assignments,” said Mark Stewart, COO of Stellantis North America. “Bill’s deep brand experience will bring a unique and valuable perspective for the Jeep brand as it begins to roll out its electric portfolio next year. Jim’s unbridled passion for Jeep and its capability on and off-road will help to elevate and accelerate our aftermarket business, most importantly with the brand’s electric future just around the corner for our North American customers.”

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