Merchants Fleet will buy 12,500 Ram ProMaster EVs during the next several years, making the fleet management company a key commercial customer of the electric van that debuts later this year, Ram Truck announced June 13.
“Our all-new ProMaster EV is Ram’s first EV offering in North America and an integral step in our electrification journey that will offer more efficient options to all of our customers.” said Mike Koval Jr., Ram Brand CEO for Stellantis, in a recent news release.
The Ram ProMaster EV will be introduced later this year.
This announcement expands Merchants Fleet’s electrification position, while the additional inventory from Stellantis will allow Merchants to provide fleet managers with an extensive selection of short- and long-term EV leasing options.
This allows them to pilot flexible new solutions to meet the evolving needs of their fleets.
"We take great pride in our partnership with Stellantis, which plays a crucial role in our strategy to create an innovative EV ecosystem for our clients," said Brad Burgess, senior VP of fleet sales and strategic solutions at Merchants Fleet.
The Merchants Fleet agreement follows a previous announcement that Amazon will be the first commercial customer for the new Ram ProMaster EV. Stellantis and Amazon will be putting thousands of ProMaster EVs on the road every year.
Ram will have additional ProMaster EV commercial/fleet customer announcements in the coming months.
Ram ProMaster EV is a critical part of Ram’s electrification goals and contributes to the Stellantis Dare Forward 2030 strategic plan to deliver innovative, clean, safe, and affordable mobility solutions.
Ram recently introduced the all-new Ram 1500 battery-electric vehicle, which arrives in 2024.
Ram will offer electrified solutions to most of its segments by 2025 and to all of its segments no later than 2030.
The order from Merchants Fleet illustrates Stellantis’ Dare Forward 2030 strategic plan, which looks to reduce carbon emissions, increase professional customer experiences and expectations, and double revenues all by 2030.
Ram ProMaster EV is the first of 26 new electric commercial-vehicle launches that will contribute to reaching a 40% zero-emission mix by the end of the decade.
"This collaboration allows us to provide our clients with exclusive access to EVs and a level of flexibility they simply can't get anywhere else," Burgess added.