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Stellantis Plans for $22.5b in Connected Services Revenue by 2030

Recurring subscriptions for connected services around driver assistance features, geolocation, and infotainment options will become vital revenue streams for automakers as part of the transition to electric vehicles.

December 8, 2021
Stellantis Plans for $22.5b in Connected Services Revenue by 2030

Three AI-powered, technology platforms will be deployed at scale, starting in 2024: STLA Brain, STLA SmartCockpit, and STLA AutoDrive.

Photo: Stellantis

2 min to read


Stellantis N.V. announced its software strategy to deploy next-generation tech platforms, building on existing connected vehicle capabilities to transform how customers interact with their vehicles, and to generate approximately $22.5 billion in incremental annual revenues by 2030, according to the company's press announcement.

This transformation will move Stellantis’ vehicles to an open software-defined platform that integrates with customers’ digital lives. It also expands the options customers have to add features and services via regular over-the-air (OTA) updates keeping vehicles updated years after they have been built.

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“Our electrification and software strategies will support the shift to become a sustainable mobility tech company to lead the pack, leveraging the associated business growth with over-the-air features and services and delivering the best experience to our customers,” said Carlos Tavares, Stellantis CEO. “With the three all-new, AI-powered, technology platforms to arrive in 2024, deployed across the four STLA vehicle platforms, we will leverage the speed and agility associated with the decoupling of hardware and software cycles.”

Stellantis said it plans to invest more than €33.8 billion through 2025 to execute its software and electrification transformation.

The Stellantis software strategy works with the company’s vehicle electrification plans, detailed at EV Day in July 2021. The strategy targets that more than 70% of its vehicle sales in Europe and more than 40% of vehicle sales in the U.S. will be low-emission vehicles (LEV) by 2030.

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