Related: Merchants Fleet Launches AdoptEV Service, Joins CEVA
Merchants Fleet, Enel X Partner On EV Charging Infrastructure
The partnership will bring smart EV equipment to Merchants Fleet clients as part of the federal order to reach electric vehicle goals.

The agreement will also grant Merchants Fleet clients access to Enel X’s fleet electrification solutions, including JuiceBox smart charging stations and JuiceNet IoT software.
Photo: Merchants Fleet
Merchants Fleet and Enel X are teaming up to meet the infrastructure needs of the electric vehicle (EV) industry. Through a new partnership, Enel X will provide smart EV supply equipment (EVSE), installation and charging infrastructure to Merchants Fleet clients to support the electrification of fleets nationwide. The announcement follows an executive order from President Biden aimed at making half of all new vehicles sold in the U.S. electric by 2030.
According to Bloomberg NEF, 100% of the world’s road fleet will need to run on electricity by the year 2050 to meet its Net Zero Scenario, requiring additional infrastructure to support the industry’s transition. Through the agreement, Merchants Fleet clients will have access to Enel X’s portfolio of turnkey fleet electrification solutions including JuiceBox smart charging stations and JuiceNet IoT software to manage electric fleets through optimized charging times, and remote access. By electrifying fleets, corporations reduce emissions and fleet operating costs, and help balance the grid by utilizing off-peak charging, which generates bill savings and reduces strain on the grid during peak periods.
“Every day, the Merchants Fleet team works to develop and improve upon the fleet electrification solutions we can offer to our clients — solutions that not only elevate their brands environmentally, but integrate the latest innovations to reduce costs,” says Brendan P. Keegan, CEO of Merchants Fleet. “Bringing Enel X into our ecosystem expands the scale and capabilities of what we can offer to our clients, and supports us in our journey to over 50% electrification by 2030.”
The partnership with Merchants Fleet continues to expand Enel X’s fleet electrification portfolio, including partnerships with Biogen, Uber, Vestas, Novartis, and more. Enel X is also working with transit agencies, including the Massachusetts Bay Transportation Authority (MBTA) to support the electrification of public bus fleets and Martha’s Vineyard on a microgrid that will power an all-electric public transportation bus.
“Across the country, we’re seeing enormous interest in EV adoption as businesses look to achieve corporate sustainability goals and get ahead of new or future regulations," said Giovanni Bertolino, head of e-mobility, Enel X North America. "Many of the world’s largest companies are electrifying their fleets, and relying on our smart charging infrastructure and services to reduce costs and emissions. Our partnership with Merchants Fleet makes the transition to EVs more efficient and more cost effective for Merchants’ clients.”
In early 2021, Merchants launched its Adopt EV program, designed to help clients make a seamless and cost-effective entry into EVs. The tool educates and guides clients throughout the EV and EVSE purchase process from concept to execution. The addition of Enel X to the ecosystem will give Merchants Fleet clients access to specialized engineers and advisors who will help plan, provide, and install custom fit EVSE, enabling the adoption of infrastructure and services that align with their needs and electrification goals.
In the news release about the partnership, both companies reiterated their commitment to sustainability.
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