Automotive Fleet
MenuMENU
SearchSEARCH

What's Ahead for Delivery Fleets in a Post-COVID Market

The challenges of the past 12 months have given delivery fleets many opportunities to learn, innovate processes, and grow.

by Diana Holland, Merchants Fleet
May 3, 2021
What's Ahead for Delivery Fleets in a Post-COVID Market

The challenges of the past 12 months have given delivery fleets many opportunities to learn, innovate processes, and grow.

Photo: Getty Images

4 min to read


It’s clear that 2020 was a remarkable year, especially for those in the last-mile industry. As people stayed home to quell the spread of the COVID-19 pandemic, they turned to their devices to order and ship everything from essentials like groceries to extras like new décor and exercise equipment for the homes they were suddenly spending much more time in.

Although light appears to be at the end of the tunnel of the pandemic as more people become vaccinated and restrictions ease, online ordering is expected to continue to grow. Last year retail e-commerce sales worldwide totaled $4.8 trillion, and that number is expected to grow to $5.4 trillion by the end of 2022.

Ad Loading...

As more consumers continue to expect more convenience, last-mile will continue to be an essential step in the supply chain. Here is what delivery fleets should keep in mind as they move into a post-pandemic market.

Delivery Demand is Here to Stay

As 2020 ended and last-mile companies managed the double-whammy of increased holiday demand plus more online ordering due to the ongoing pandemic – a phenomenon dubbed “Shipageddon” occurred. The industry was curious whether this was the beginning of a neverending peak or a trend that would fade.

Now, as the country reopens and people become more comfortable as vaccine distribution continues, we see that delivery demand is here to stay. According to a study by Technavio, the last-mile delivery market in North America is expected to see a year-over-year growth rate of 16% from 2021-2025. At Merchants Fleet, our last mile business is up 108% year-over-year when we compare Q1 of 2020 to Q1 of 2021.

Flexibility is Key

This sustained demand for delivery means that flexibility is more critical than ever for last-mile fleets. Fleets in this industry have two components of their fleet to consider: the scaling up of long-term assets to expand to meet growing demand and needing a selection of flexible rentals to scale up and down according to seasonal peaks.

In some instances, such as retail brands that have traditionally relied on third-party contractors but are seeing sustained demand, now may be the time to invest in assets for long-term, in-house delivery services. There are several ways that delivery fleets can stay flexible to meet changing demands while keeping costs down:

Ad Loading...
  • Transition vehicles that started as short-term rentals but are still on the road to long-term funding arrangements. This change can reduce your monthly vehicle payments.

  • Analyze your vehicle use carefully to determine what is sustained demand and what is a temporary surge. Understanding vehicle usage patterns and your specific seasonal cycles can help you ensure that you have the right mix of long-term assets and short-term rentals.

For example, it may not make sense to purchase vehicles or sign for a long-term funding arrangement if you need vehicles for a holiday surge. Still, it may be advantageous if your company is experiencing longterm growth.

Your fleet can be a source of equity if your business needs cash flow to grow. Selling vehicles you own but no longer need is one way to get a quick cash infusion. If you own vehicles, but they need to stay on the road, you can sell them to a fleet management firm and then lease them back at an affordable rate, so you extract your equity without losing route coverage.

It’s All About Finding Vehicles

Currently, last-mile delivery fleets are being squeezed by the semiconductor shortage, which is dominating supply chain headlines. Several OEMs have announced production cutbacks this year, causing sudden shifts in buildout dates and closures of order banks. Unfortunately, the semiconductor shortage is not a problem with a short-term fix, so supply impacts are expected to be ongoing.
Ultimately, the resulting vehicle acquisition challenges can be a significant constraining factor for last-mile operations looking to add routes. Last-mile fleets must stay proactive and flexible by acting quickly and decisively.

Whether your fleet factory orders or shops out of stock, you must place orders quickly when vehicles are available. Used vehicles are another alternative source your fleet can tap into if new vehicles are difficult to acquire.

Ad Loading...

Now is the Time to Get Ready for Electric

Delivery vans are expected to be the next segment of vehicles to cross the EV tipping point, with a report by BloombergNEF projecting that 28% of light commercial vehicle sales will be EV by 2030. The Department of Energy is expecting EV Regional Haul and Class 6 box trucks to reach cost parity before 2030 and long haul to reach cost parity just after 2030. With major players in the industry like Amazon committing to electrifying their fleet.

Delivery fleets need to evaluate their EV options and integrate EVs into their strategy for the near term. Most importantly, EVs are expected to deliver significant cost savings due to their reduced
need for maintenance and their high efficiency, so last mile fleets should be assessing financial and operational feasibility now.

The challenges of the past 12 months have given delivery fleets many opportunities to learn, innovate processes, and grow. By staying proactive and flexible and keeping an eye toward future technologies, delivery fleets can continue to take advantage of market conditions and find new opportunities in the post-pandemic landscape.

About the Author: Diana Holland is VP, Strategic Accounts at Merchants Fleet and has more than 20 years of experience in the fleet management industry.

Originally posted on Work Truck Online

Subscribe to Our Newsletter

More Operations

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Gary Van Orden Retirement
Operationsby Jeanny AbrahamJuly 31, 2026

Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet

From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.

Read More →
an Automotive Fleet podcast thumbnail
OperationsJuly 31, 2026

How Stellantis Plans to Get Ahead of Fleet Downtime

Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of ‪Mopar‬ North America gives the details.

Read More →
Ad Loading...
A lineup of Hyundai vehicles with overlay text announcing the 2027 Commercial Fleet Program, highlighting new fleet incentives for eligible commercial and government buyers.
Operationsby News/Media ReleaseJuly 31, 2026

Hyundai Releases 2027 Commercial Program Incentives 

The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.

Read More →
Chris Brown of Automotive Fleet and Lauren Fletcher of Work Truck pose beside a Soap Box Derby car in a Team Brown vs. Team Fletcher race graphic benefiting The Hourglass Foundation.
Operationsby News/Media ReleaseJuly 30, 2026

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships

Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Ad Loading...
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →
Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Ad Loading...
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →