Automotive Fleet
MenuMENU
SearchSEARCH

Volvo Tests Sustainable Technologies in Sweden

Volvo Cars has partnered with the city of Gothenburg in Sweden, the OEM’s hometown, for the creation of new urban zones that will be used as testbeds for future sustainable technologies, and is part of the city’s effort of being climate-neutral by 2030. 

February 9, 2021
Volvo Tests Sustainable Technologies in Sweden

 

Photo: Volvo

2 min to read


Volvo Cars has partnered with the city of Gothenburg in Sweden, the OEM’s hometown, for the creation of new urban zones that will be used as testbeds for future sustainable technologies, and is part of the city’s effort of being climate-neutral by 2030. 

The initiative, called Gothenburg Green City Zone, aims to establish an area inside Scandinavia’s largest port city that is completely emission-free, with a variety of climate-neutral transportation modes and a connected infrastructure, the automaker said. Using a real city as a testing ground will enable Volvo to accelerate development of technologies and services in the areas of electrification, shared mobility, autonomous driving, connectivity and safety. 

Ad Loading...

As part of the testbed, Volvo plans to run robotaxis operated by its fully-owned mobility provider M, within the zone.

“Essentially, we initiate a project that intends to limit the number of cars in the city – which is fully in line with our company’s purpose,” said Håkan Samuelsson, chief executive of Volvo Cars. “This is already proven by our investment in the shared mobility service M, who have developed proprietary A.I. technology to improve efficiency and utilization. We want to be involved in creating the cities of the future and keep them livable. This initiative gives us an opportunity to do that and take on responsibility in our own hometown at the same time.”

Examples of technologies to be tested include geo-enabling solutions and services ensuring that cars in the zone operate in electric-only mode and remain within speed limits, as well as traffic infrastructure that can connect to active safety features in cars and share information between road users.

Other potential examples include fully electric mobility hubs; a complete, easy-to-use charging network for electric cars; and autonomous taxis.

During 2020, M has through its proprietary AI technology reduced congestion and lowered emissions in Gothenburg, with one car from M now replacing 8 privately owned cars in the city. Similar to the City of Gothenburg’s aim, Volvo Cars is continuously reducing its carbon footprint, with the ambition to be a climate-neutral company by 2040. To realise this goal, the company has devised a number of objectives to be completed by 2025.

Ad Loading...

 This includes a 40% reduction of its CO2 footprint per car; global sales consisting of 50% fully electric cars, with the rest hybrids; and a 25% reduction of carbon emissions generated by the company’s overall operations, including manufacturing and logistics.

The Green City Zone initiative starts in spring 2021 and will gradually scale up going forward.

More Global Fleet

SponsoredMarch 1, 2026

One University Cut Motor Pool Costs by $45K. Here's the Playbook.

Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.

Read More →
A world graphic of workers holding hands surrounds a globe with a line of cars on top, representing Global Fleets.
Global Fleetby News/Media ReleaseOctober 30, 2025

Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada

Enterprise Mobility connects with mobility solutions around the globe

Read More →
Two people pose with a sign symbolizing Viaduct's partnership with SRI.
Global Fleetby Chris BrownSeptember 8, 2025

Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Read More →
Ad Loading...
A presenter speaks on stage at a conference, addressing an audience seated at round tables, with large screens displaying presentation slides in the background.
Global FleetAugust 11, 2025

AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection

Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.

Read More →
Graphic of awards announcement
Global Fleetby StaffJune 6, 2025

Closing Soon! Nominate a 2025 Global Fleet Team of the Year

Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.

Read More →
A graphic with cars driving past in the background with motion blur. Text reads "Reducing Preventable Accidents".
Global FleetNovember 26, 2024

Seven Strategies to Reduce Preventable Accidents

“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.

Read More →
Ad Loading...
Four people sitting on stage doing presentation.
Global Fleetby Chris BrownNovember 6, 2024

2024 Global Fleet Conference in Photos

Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.

Read More →
A black and blue graphic with a business portrait of Colin Sutherland, with text detailing his interview with Chris Brown.
Global Fleetby StaffOctober 17, 2024

Inside the 2024 Global Fleet Conference: Insights from Bobit CEO Colin Sutherland

With GFC joining Fleet Forward and Fleet Safety Conferences, attendees can engage in essential discussions on procurement, ESG goals, and safety.

Read More →
A sky blue and lime green graphic detailing the Global Fleet Conference seminar "Strategies to Reduce Fleet C02 Emissions on a Journey to Achieve Net-Zero."
Global Fleetby StaffOctober 11, 2024

Global Fleet Conference: Achieving Net-Zero Goals

On Nov. 5 in San Diego, join industry leaders from Schindler Elevator and Geotab as they share ideas and approaches to reaching emissions goals in global fleet operations.

Read More →
Ad Loading...
A blue and gold graphic detailing open nominations for the 2024 Global Fleet Manager of the Year.
Global Fleetby StaffJuly 23, 2024

Call for Nominations: 2024 Global Fleet Manager of the Year

Nominate a fleet manager or team today and recognize some of the best and brightest in the global fleet industry.

Read More →