Ford celebrated the production start of the all-new F-150 at the Ford Rouge Center and confirmed construction of the new Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022.
Ford’s $700 million investment in the historic Rouge Complex includes a new high-tech manufacturing home for the all-new, all-electric F-150 coming to market in mid-2022.
Photo: Ford Motor Co.
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Ford celebrated the production start of the all-new F-150 at the Ford Rouge Center and confirmed construction of the new Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022.
The new manufacturing center at the Dearborn-based Rouge Center, once complete, will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup, including the first-ever F-150 PowerBoost hybrid. The new jobs will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150.Including investments for Bronco and Ranger at the Michigan Assembly Plant in Wayne, Mich., announced last year, Ford plans to invest more than $1.45 billion and create approximately 3,000 jobs over the next three years in Michigan alone.
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“We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150,” said Bill Ford, executive chairman, Ford Motor Company. “This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.”
A newly released study from Boston Consulting Group (BCG) found F-Series, America’s best-selling truck since 1977, is among the most valuable consumer goods in America and a key employment driver. Among the specific findings:
Up to 14 American jobs are supported by each direct Ford F-Series employee. This equates to about 500,000 total jobs attributable to Ford’s F-Series alone.
Overall, Ford supports 1 million American jobs.
Of the more than 2 million full-sized pickup trucks assembled in the U.S. last year, Ford assembled nearly half – twice as many as any other automaker.
The best-selling F-Series contributed nearly $50 billion to the U.S. GDP.
The F-Series franchise alone generates more revenue than major companies such as McDonalds, Nike, Coca-Cola, Visa, and Netflix.
The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing and payload of any light-duty full-size pickup; introduces all-new features to increase customer productivity; features new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of technology; and offers an available all-new 3.5L PowerBoost hybrid powertrain with Pro Power Onboard – an integrated power generator.
“The critical launch of the all-new F-150 is now underway -- on time and with the Built Ford Tough quality our customers demand to get the job done,” said Jim Farley, Ford’s chief operating officer and incoming CEO. “F-Series pickups are the backbone of work and productivity across the country. And now we are preparing to build a fully electric version of America’s most popular vehicle, and it will be a seriously capable, purpose-built tool for serious truck customers.”
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The electric F-150, which is undergoing tens of thousands of hours of torture testing and targeting millions of simulated, laboratory and real world test miles, will be more powerful than any F-150 available today and deliver commercial and personal customers the lowest expected lifetime total cost of operation among F-Series trucks. Additionally:
Ford will debut new technology on the electric F-150 that allows mobile power generation so customers can use their trucks as a power source for places from campsites to jobsites when needed
The all-electric F-150 will feature dual electric motors targeted to deliver more horsepower and torque than any F-150 available today, the fastest acceleration, and the ability to tow heavy trailers
Electric vehicles including the electric F-150 require significantly less maintenance than a typical gasoline engine, creating more than 40 percent savings for its lifetime total cost of operation
A giant front trunk on the electric F-150 adds even more cargo-carrying versatility and security to help protect and move valuable items
Like the rest of the all-new F-150 lineup, the electric F-150 will continuously improve over time with fast over-the-air updates
Ford also debuted its "Built for America" brand campaign this week. Learn more in the video below:
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