The Car and Truck Fleet and Leasing Management Magazine

Manheim Continues Super Highline Sale Concept

September 02, 2004

Manheim hosted the automotive industry’s second-ever, nationwide super highline sales event on Wed., Aug. 25, called the “One Hundred Grander.” Each of the 125 vehicles offered was valued at more than $100,000. Bentley, Ferrari, Mercedes, Aston Martin, and many other exquisite nameplates ran through the lanes at Manheim Auto Auction in Manheim, Pa., as well as via Simulcast to a worldwide audience. Nearly 400 dealers attended the sale, either in-person, where 108 of the vehicles were on site, or via Simulcast. The ensuing cinema sale presented the remaining 17 ultra-luxury automobiles directly from consigning dealers’ lots and other Manheim facilities across the country. Cinema sales display digital images, electronic condition reports, and other information to bidding dealers at the live sale or online via Simulcast. The sale was Simulcast internationally to dealers in Australia and England. The sale included a 2004 Ferrari 360 Spider, which sold for $206,000; a 2003 Bentley Arnage T that sold for $182,000; a 2005 Mercedes SL65 that sold for $199,500; and a highlight of the event, the sale of a restored 1957 Chevrolet Bel Air that had more than $128,000 in restoration receipts. In all, 29 vehicles sold for a total of $3.37 million, or an average of approximately $116,000 each. Thirteen of the 29 vehicles sold – or 45 percent – were purchased by online buyers. The “One Hundred Grander” was an exclusive, one-day-only event. The staff at Manheim Auto Auction, led by general manager Greg Gehman, and supported by Deni Hostetter, director of dealer sales, Ron St. Denis, director of online operations, and Lisa Burkholder, director of marketing, coordinated the event.
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