In this episode of Automotive Fleet on the Move, Chris Brown interviews Matt Atkenson, the recently appointed executive director of sales and operations for Ford Pro North America. With a 20-year track record in sales, service, and dealer relations, Atkenson is no newcomer to Ford, yet he’s new to fleet.
The conversation explores Ford Pro’s strategic realignment around North American customers, how the new structure empowers both dealers and fleets, and how Atkenson plans to lead with listening.
🧭 Topics Covered:
What Ford Pro’s regional shift means for fleet customers
How the new sales and ops structure supports stronger dealer relationships
How Atkenson’s background feeds into his new role
His early impressions and priorities in leading Ford’s North American fleet team
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