At Geotab Connect 2026, Chris Brown of Automotive Fleet spoke with David Klein, director of product management – technology products at Wheels about emerging technologies that are reshaping how fleets manage driver safety and data.
Artificial intelligence is playing a major role in that shift. Instead of assigning generic safety training programs, new systems can analyze driver behavior and automatically generate personalized coaching and training modules tailored to individual drivers. Glines says these AI-powered tools can deliver targeted feedback in near real-time, helping drivers understand their behavior patterns and improve performance more effectively than traditional standardized courses.
Glines also notes that interest in safety cameras has surged over the past year as costs decline and fleets increasingly recognize their value for improving driver behavior and reducing risk. However, he cautions that technology alone isn’t enough. Alerts and warnings inside the vehicle must be paired with ongoing coaching and support from safety managers to create lasting behavior change. (Note: The video identifies Wheels as Wheels, Inc., though the company now goes by Wheels.)
🧭 Key Takeaways:
The growing role of OEM connected vehicle data in fleet management
How AI is transforming driver safety training through personalized coaching
Why fleets are seeing increased demand for video telematics and in-cab cameras
The importance of pairing technology alerts with human coaching
How fleets must adapt driver communication strategies for changing workforce expectations
Turning fleet data into actionable insights that improve driver behavior and safety
🤝 Follow and connect with Automotive Fleet on social media!
Connect with Automotive Fleet on LinkedIn.
FollowAutomotive Fleet on Twitter.