With 800,000 units under management, the Wheels portfolio is massive with clients from three legacy companies. This required the creation of two leadership positions – one focused on client retention and the other focused on growth.
Dataforce Analysis Pinpoints Customer Loyalty Key to OEM Success
According to Dataforce, "dwindling loyalty" is an OEM, requiring more-targeted marketing and product levels. "The reality right now is every second person changes brands when buying a car.”
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