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As Ford ends Lightning production, the company joins a market fragmenting into extended-range hybrids, budget models, and traditional EVs. Which strategy will fleets actually buy?
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The new E-Switch Assist tool can help fleets determine if and when to switch to electric vehicles.
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Following Cannis' retirement, Andrew Frick, president of Ford Blue, will take over in the interim while Daniel Justo steps in as vice president of the Ford Customer Service Division.
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Ford shed some light on its EV roadmap with details on an all-new commercial van followed by two new electric pickup trucks.
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Ford Pro will collaborate with Ecolab to electrify the global sustainability company’s North American sales and service fleet by 2030.
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The awards recognize vehicle models projected to hold the highest percentage of their MSRP following a three-year period of ownership.
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Norwegian and Switzerland customers will be getting a limited number of special F-150 Lightning trucks.
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With a starting MSRP of $69,995, the new F-150 Lightning Flash electric pickup will have a range of 320 miles with an extended range battery. Online orders are set to begin in early 2024.
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Studies show the importance of brand strength, which is true in the full-size pickup truck segment where brand loyalty often runs deep and fierce.
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The Rogue Electric Vehicle Center, after a six-week expansion and retooling shutdown, has resumed production on the F-150 Lightning and the projected numbers have soared.
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