Automotive Fleet
MenuMENU
SearchSEARCH

Yokohama Prepares to Raise Commercial Tire Prices

FULLERTON, CA - Yokohama Tire Corp. says it will raise commercial tire prices effective Sept. 1, 2008, due to "continued record increases in the cost of raw materials and energy."

by Staff
August 5, 2008
1 min to read


FULLERTON, CA - Yokohama Tire Corp. says it will raise commercial tire prices effective Sept. 1, 2008, due to "continued record increases in the cost of raw materials and energy," reported by Modern Tire Dealer magazine.

Ad Loading...

The company will raise prices on large and extra large bias and radial OTR tires up to 4 percent, and medium-truck and light truck commercial tires by up to 6 percent.

Ad Loading...

Jim MacMaster, executive vice president of Yokohama's Business Division, says there also will be in-line adjustments, which will be announced at a later date.

Consumer tires will not be affected by the increase. (Yokohama adjusted prices on its consumer tires by up to 6 percent on July 1, 2008.)

"We are doing our best to contain costs through efficient operations and by using the latest manufacturing technologies," says MacMaster. "However, raw materials, energy and transportation costs continue to soar and our pricing, unfortunately, must reflect these record-high costs."

Michelin North America Inc. will hike prices on its Michelin and BFGoodrich brand commercial tires up to 8 percent on the same day.

For more information on Yokohama's product line, visit www.yokohamatire.com.







More Operations

A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →
wedding album, car, and car keys
Operations•by Chris Brown•October 2, 2026

Fleet Personal-Use Charges Edge Higher in 2026

Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•October 2, 2026

The Future of Fleet + What’s Changing Right Now | AF News Recap

Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.

Read More →
blue text over top of the top view of cars in a parking lot
Operations•by Faith Howell•October 1, 2026

How to Handle Vehicle Offboarding

What do fleet managers need to do when a driver leaves?

Read More →
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →
Ad Loading...
A toll road with blue text a top
Operations•by News/Media Release•September 29, 2026

U.S. Bank Adds Verra Mobility Toll Management to Voyager Fleet Platform

The integration allows U.S. Bank Voyager fleet customers to manage toll payments and violations alongside fuel, EV charging and maintenance expenses.

Read More →
An AF news recap thumbnail with blue and white colors
Operations•by Faith Howell•September 28, 2026

ADAS Prevents Crashes. But Repairs Cost More | AF News Recap

ADAS-equipped vehicles may crash less often, but they can cost more when they do. This week, we’re breaking down what that tradeoff means for fleets, plus Subaru’s first Forester Wilderness Hybrid, Nissan’s new e-POWER Rogue, and why Calstart has become Catalyst Mobility.

Read More →
Moventum Fleet management leadership update with Mark Iorillo
Operations•by News/Media Release•September 18, 2026

Moventum Fleet Management Names Mark Iorillo Head of Sales

Iorillo brings nearly 20 years of fleet management and sales experience to the role, including previous positions at Element Fleet Management, CEI, Donlen and Ryder.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•September 11, 2026

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap

Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.

Read More →