Automotive Fleet
MenuMENU
SearchSEARCH

XATA Announces Reseller Agreement with Barcoding, Inc.

MINNEAPOLIS - XATA Corporation, a fleet optimization software provider, announced that Barcoding, Inc., has become an authorized reseller of XATA's fleet management solutions.

by Staff
January 5, 2011
3 min to read


MINNEAPOLIS - XATA Corporation, a leader in fleet optimization software, today announced that Barcoding, Inc., has become an authorized reseller of XATA's best-in-class fleet management solutions.

 "As a leader in supply chain logistics, Barcoding, Inc., is excited to bring XATA's class-leading technology to our distribution customers," said Ken Currie, director, marketing and business development, Barcoding, Inc. "By partnering with XATA, a pioneer in the mobile resource management space, we are able to offer our customers the 360-degree, real-time information they need to improve every aspect of their fleet operations."

Ad Loading...

Barcoding will be offering XATA's flagship solutions-XATA Turnpike and XATANET-to its 2,500 customers, which represent a variety of industries, including direct store delivery, energy, food and beverage, healthcare, and retail distribution.

XATA Turnpike, credited by the Federal Motor Carrier Safety Administration as the least expensive compliant device for electronic driver logs, takes just 10 minutes to install and operates on a variety of mobile devices such as cell phones and smartphones. More robust, XATANET is ideal for fleets that want added functionality, such as speed management and professional-grade, turn-by-turn navigation.

Both solutions offer easy-to-use electronic driver logs, fuel-tax reporting, manager alerts, route tracking and more, as well as a variety of tools designed to increase both private and for-hire driver and vehicle productivity.

"We're pleased to offer our powerful, easy-to-use solutions to Barcoding's customers," said Christian Schenk, vice president, product marketing, XATA. "And we look forward to helping fleets of all sizes reduce costs, improve safety and compliance, increase customer satisfaction and realize a quantifiable return on their investment. Clients can also benefit from Barcoding's integration and implementation services, which facilitate faster implementations and an even quicker ROI."

About XATA
XATA Corporation is the expert in optimizing truck-fleet operations by reducing costs and ensuring regulatory compliance. Our on-demand software and services help companies manage fleet operations, enhance driver safety and deliver a higher level of customer satisfaction. Offered through a monthly subscription service, XATA software solutions can affordably oversee every truck in an organization's fleet. XATA also provides expert services to develop the business processes required to deliver the profitability, safety and service levels demanded by today's competitive transportation environments.

Ad Loading...

Based in Minneapolis, Minnesota, XATA revolutionized the trucking industry by being the first to introduce electronic driver logs and exception-based management reporting. Our XATANET solution provides our customers with access to their vehicle data anywhere, anytime. XATA Turnpike provides PDA-based fleet management capabilities for little or no upfront costs.

XATA was acquired by Omnitracs in 2004. For more information, visit https://www.omnitracs.com/

About Barcoding

Barcoding Inc. is a national systems integrator, specializing in the development, deployment, and management of supply chain and mobility systems based on automated data capture and wireless technology. More than 2,500 organizations depend on Barcoding Inc. as their trusted advisor for barcoding and radio frequency identification (RFID) applications automating operations in: field service, food and beverage, healthcare, manufacturing and distribution, retail, transportation and logistics, and wholesale inventory. For more information, visit www.barcoding.com.


More Operations

A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
Ad Loading...
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Ad Loading...
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →
2019 Automotive Fleet Hall of Fame inductees Joe LaRosa Bob Miesen Bud Morrison Theresa Ragozine portraits
Operationsby StaffApril 21, 2026

Fleet Hall of Fame Honorees Through the Years

A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.

Read More →
Ad Loading...
Operationsby Chris BrownApril 20, 2026

2026 Salary Survey: Six-Figure Fleet Manager Salaries Become the Norm

After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.

Read More →