White House Reviewing Proposed Rear-View Camera Mandate
Despite multiple delays and cost concerns, legislation aimed at requiring rear-view cameras in all new cars may soon take effect.

A rear-view camera system in a Toyota Camry.

A rear-view camera system in a Toyota Camry.
The Office of Management and Budget (OMB) at the White House is now reviewing the latest set of proposed federal vehicle standards for rear visibility, the Detroit News reported.
The National Highway Traffic Safety Administration (NHTSA), part of the U.S. Department of Transportation, delivered the newest iteration of the proposed rules on Dec. 25, after conducting its own analysis. Now OMB will assess the rules’ costs and benefits and determine whether to give its final approval.
To comply with the proposed standards for rear visibility, auto manufacturers would need to equip all new vehicles with rear-view cameras. The goal is to prevent backup crashes that, according to NHTSA, on average kill 292 people and injure 18,000 annually. Children under the age of five represent 44 percent of the deaths. NHTSA estimates that a rear-view camera mandate would cut the number of deaths in half.
Back in 2007, Congress passed legislation requiring the Department of Transportation to issue a final ruling on more stringent rear-visibility standards by February 2011. President George Bush signed the legislation into law on Feb. 28, 2008.
But the Alliance of Automobile Manufacturers has opposed such a mandate, arguing that consumers should decide for themselves whether to assume the extra cost of such safety equipment. The industry estimates that a mandate requiring rear-view cameras in all new vehicles will cost $2.7 billion annually, which breaks down to roughly an additional $160 to $200 per vehicle. And that cost will be passed along to consumers.
In response, NHTSA has repeatedly postponed a final ruling on the rear visibility standards. In June 2013, the agency set a new deadline, Jan. 2, 2015, citing a need to gather more cost-benefit data.
In September 2013, these delays spurred some safety advocacy groups to file a lawsuit requesting a federal Court of Appeals to order NHTSA to issue a final ruling within 90 days.
It’s unclear how long OMB will take reviewing the latest proposed standards, the Detroit News reported.
Nearly 80 percent of 2013 models offered a rear-view camera as either an optional or standard safety feature, according to Edmunds.com.
More Safety

How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
