DES PLAINES, IL – Wheels, Inc., announced the enhancement of its WheelsDirect program to support offering active vehicles — those that are not scheduled for replacement — to be sold via the company’s online driver and employee sales program. Launched several years ago, the WheelsDirect Web-based application provides clients with an easy-to-use tool that offers vehicles that are being replaced and coming off-lease to the driver and other employees for purchase. With more than 8,000 vehicles sold via the program, net sales through WheelsDirect currently exceed $60 million. “We have enhanced WheelsDirect on an ongoing basis since its initial release,” said Darrin Aiken, Wheels assistant vice president of remarketing. “Based on customer feedback, we understand that fleet vehicles that are not scheduled to be replaced sometimes become available through territory realignments and job changes,” he continued. “This new functionality enables our clients to easily offer these active vehicles as well as those that will be replaced to their employee base. It’s a win for everyone involved.” The purchase process through WheelsDirect begins when clients post available vehicles to the Wheels web site via its FleetView online fleet management program. Designed to make the purchase process as smooth as possible, WheelsDirect provides multiple online tools to support vehicle financing, servicing and relocation. Clients can create real-time quotes to help make the purchase decision and, assuming there are plans to remarket the vehicle through other channels if it isn’t purchased via WheelsDirect, clients are automatically notified if no purchase takes place by a preset termination date. “Wheels built this application to support situations likely to be encountered in the real world of fleets,” said Maria Williams, fleet administrator for USG Corporation. “They did everything possible to ensure they had a clear understanding of the practical application before development began and they made a point of communicating with our firm and other Wheels customers throughout the development process,” she added. “The result is a program that maximizes value delivery to their entire client base.”
Wheels Expands WheelsDirect Online Employee Sales Program
DES PLAINES, IL – Wheels, Inc., announced the enhancement of its WheelsDirect program to support offering active vehicles — those that are not scheduled for replacement — to be sold via the company's online driver and employee sales program.
More Operations

Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
Lytx Introduces New AI Fleet Technologies at Protect 2026
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →From Waffle House to AI: Fleet Trends You Need to Know
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →