VW Adds Fleet Sales Rep for Southern Region
Volkswagen has hired Michelle Franco-Birriel as its fleet account manager for the Southern Region covering 11 states, the automaker has announced.
Photo courtesy of VW.
Photo courtesy of VW.
Volkswagen has hired Michelle Franco-Birriel as its fleet account manager for the Southern Region covering 11 states, the automaker has announced.
Franco-Birriel will be responsible for states including Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas.
She joins a fleet sales team that also includes Mike Peterson covering the Central Region, Kurstan Sexton covering the Eastern Region, and Debbie Struna covering the Western Region.
Franco-Birriel brings more than 14 years of sales and managerial experience that began while attending college in South Florida. She was accepted into Enterprise Rent-A-Car's management trainee program and went on to help successfully launch the Rent-A-Truck division in South Florida.
She then entered the luxury travel industry as an account executive for Seabourn Cruise Line where she integral in the launching of a new class of luxury ship. She has owned her own catering and event planning business and has worked as an independent sales consultant in the travel planning and personalized gift industries.
Franco-Birriel resides in the Houston area. Contact her via VW's commercial fleet Website.
More Operations
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →
Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →
Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →
Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →
From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →
Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →