Volvo Launches National TV Spot Featuring NBA Star Jeremy Lin
ROCKLEIGH, NJ - The ad will highlight the values that helped Lin achieve stardom, which Volvo said parallels the commitment and values that make the company a unique luxury brand.
by Staff
October 11, 2012
2 min to read
ROCKLEIGH, NJ – Volvo is airing a national TV ad featuring NBA point guard Jeremy Lin. The ad will highlight the values that helped Lin achieve stardom, which Volvo said parallels the commitment and values that make the company a unique luxury brand. Volvo said part of the two-year global endorsement deal is to engage younger customers in emerging markets, including China and others in Asia, and in the U.S.
The spot shows Lin leaving a celebrity event in a Volvo XC60, which the automaker noted is the only European SUV with a with a 5-star rating from NHTSA and a Top Safety Pick from IIHS, in “passion red” standing out among a procession of black limos. He changes the turn signal from the left indicator to the right and then drives away from the crowd in the ad spot.
Ad Loading...
Volvo said the ad’s message shows Lin’s journey to the NBA after being an undrafted guard from an Ivy League school (the automaker noted that Lin is a Harvard graduate).
“No one expected me to be here. No expected me to be a starter, to hit game-winning shots. Or even play in this league,” Lin said. “Well, I'm not here to live up to anyone else's expectations-I'm here to live up to mine.”
According to Volvo, the 30-second commercial, “The Unexpected Ones,” began airing nationally on Oct. 8 on broadcast stations and cable networks, including ESPN and ESPN2. The ad launched during the morning segment of “SportsCenter,” “Dancing with the Stars” in prime time, and will appear during “First Take,” “College Football,” “20/20,” “Criminal Minds,” “The Mentalist,” and “Law & Order SVU” throughout the rest of the week.
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.
In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?
In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.
After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.
