
VIDEO: Nissan's 'Tough Love' Van Campaign
Glam-metal band Poison's front man Bret Michaels is declaring his "Endless Love" for Nissan's commercial vans in a new marketing campaign dubbed, "Tough Love."
Glam-metal band Poison's front man Bret Michaels is declaring his "Endless Love" for Nissan's commercial vans in a new marketing campaign dubbed, "Tough Love."


VIDEO: Nissan's 'Tough Love' Van Campaign
Glam-metal band Poison's front man Bret Michaels is declaring his "Endless Love" for Nissan's commercial vans in a new marketing campaign dubbed, "Tough Love."
Michaels provides an updated version of the 1980s power ballad in which he professes his devotion to an NV cargo van. Michaels appears in a series of other videos covering Nissan's testing of the van that included a 140-degree heat chamber, salt spray tunnel, frame twister, shaker machine, pothole test, and brake testing.
Michaels appears at Nissan's Arizona Testing Center, a 3,050-acre facility in Stanfield.
"As one of the newest nameplates in the commercial vehicle segment, we want to bring attention to the operational efficiency of our innovative, durable Nissan NV Cargo, NV Passenger and NV200 Cargo vans — but do it in a way that gets business owners' attention," said Fred Diaz, senior vice president of Nissan Sales and Marketing and Operations.
Nissan has posted the testing spots on YouTube, including "The Heat Chamber," "The Salt Spray Tunnel," "The Frame Twister," "The Brake Test," "The Pothole Test," and "The Shaker Machine."

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →