USAA Reduces Operating Costs by 14 Percent, Improves Driver Safety
SAN ANTONIO, TEXAS – Financial services provider USAA reduced its costs significantly over the last two years, by 14 percent in 2009 and 2010.
SAN ANTONIO, TEXAS – Financial services provider United Services Automobile Association (USAA) reduced its costs significantly over the last two years, by 14 percent in 2009 and 2010. According to workforce mobility company Runzheimer, USAA operates its fleet 28-percent more efficiently than the median. Automotive Fleet spoke with Mark Still, VP Employee Support Services, about the company’s efforts to reduce costs, specifically fuel costs and a safety program.
The 22,000-employee company operates 800 Smartway Designated sedans, 100 minivans, and 50 light-duty trucks in 48 states and has transitioned to models with better fuel economy during the last few years.
“Three years ago we began a fleet equipment transition, moving from the six-cylinder Ford Taurus to the four-cylinder Ford Fusion for our core fleet vehicle,” Still said. “That transition is now complete. In addition, we replaced 11 gas-powered security vehicles with Ford Escape hybrids to minimize fuel burned while idling, and added seven neighborhood electric vehicles to our fleet, replacing gas-powered vehicles used for delivery services and building maintenance.”
Beyond changing vehicle types, the company also conducts a number of safety programs to reduce the number of collision incidents experienced by company drivers.
“USAA uses several tools to help ensure our drivers remain an engaged partner in managing fleet costs,” Still said. “The first is our focus on safety. Drivers with good driving records can compete for a share of about $40,000 we give away each year as part of our safe driver program. This recognition, along with supervisor drive-alongs, mandatory on-line driver safety courses, quarterly safety newsletters, and a robust safety policy all lead to remarkably low overall crash rates – below four crashes per million miles – and an even more remarkable at fault crash rate of less than one per million miles.”
Beyond reducing its fuel usage, the company also has a sustainability program in place that tracks company progress in reducing its environmental impact.
“In the emissions area, we track reductions for both our vehicle fleet and our employee’s participation in commute reduction programs (carpool, vanpool, cycling, walking, mass transit, and telecommute),” Still said. “We have reduced the amount of emissions from our fleet operation by 1,898 tons over the past two years (2009 and 2010).”
USAA was recognized by employee mobility and relocation company Runzheimer International for its efforts to improve its fleet operations. The company was one of Runzheimer's 2010 Mobile Workforce Best Practices winners.
By Greg Basich
More Safety

NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
Distracted Driving in the Age of Smart Tech – Part 2
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
Data Rights, Risks, and Responsibilities After a Crash
What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.
Read More →
From Distraction to Detection: Strengthening Awareness in Fleet Drivers
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Read More →