Automotive Fleet
MenuMENU
SearchSEARCH

U.S. Corporations Retool Car Fleets to Go Green

NEW YORK CITY -- Corporate America is starting to look at the millions of cars it owns or leases for traveling salesmen, executives, and technicians as an area where it can cut down on greenhouse gases and save money on increasingly expensive gasoline.

by Staff
June 29, 2007
3 min to read


NEW YORK CITY -- Corporate America is starting to look at the millions of cars it owns or leases for traveling salesmen, executives, and technicians as an area where it can cut down on greenhouse gases and save money on increasingly expensive gasoline, according to the Christian Science Monitor.

Ad Loading...

• Abbott, a large pharmaceutical company, has shifted 20 percent of its fleet to green status – more fuel-efficient vehicles. In analyzing its carbon footprint, the company found 4.5 percent of its emissions in the US came from its 6,500 vehicles.

Ad Loading...

• Last month at an expo of the National Association of Fleet Administrators (NAFA) in Houston, managers of corporate fleets waited in line for test rides in hybrid vehicles and cars that use alternative fuels. It was the first time in the 46 years of the expo that NAFA has featured a "green zone."

• Hertz Corp., owner of one of the largest automobile fleets in the nation, said it would buy 3,400 hybrids, an investment of $68 million, over the next two years. Enterprise, with the largest U.S. rental-car fleet, will have more than 3,000 hybrids this year.

According to the Christian Science Monitor article, this shift in corporate thinking is relatively new but has the potential to make an impact. Automobiles that are part of the corporate fleet have double the miles of the family vehicle. In the case of rental-car companies and executive car services, the mileage can be even higher.

Whether the shift in thinking is for the public-relations value or because it saves money, companies are suddenly trying to change their ways.

"In January, we tried to do a story on what companies are doing to turn their fleet green, but we couldn't find many who were willing or able to talk about it," says Phil Russo, executive director of NAFA, as quoted in the Christian Science Monitor article. "But at our meeting in May, we asked people what had happened, and they said, 'This is part of our corporate mandate: We're trying to turn green.' "

Ad Loading...

In a survey earlier this month by PHH Arval, one of the largest fleet-management services in the United States and Canada, 45 percent of fleet managers said their interest in the environment had grown significantly in the past year.

"One of the things that came out of the survey is that companies are struggling. They feel like there are not a good variety of vehicles that meets their needs and is available," says Karen Healey, who is in charge of PHH's green initiatives.

This is certainly what some car-rental companies have found. Over the past several years, Hertz has had only 50 to 100 hybrids in its fleet. "We are Toyota's largest customer in the world…. Basically, they didn't want to sell us any, and we just had to beg," says Frank Camacho, vice president for marketing at Hertz, as quoted by the Christian Science Monitor.

Indeed, hybrid orders have been difficult to fill, says Bill Kwong, a spokesman for Toyota in Torrance, Calif. "We have had very limited production," he says.

But with production of hybrids increasing, Toyota is now willing to sell Hertz 1,000 vehicles this year, with the fleet growing by another 2,400 in 2008, Mr. Camacho says.

Ad Loading...

Enterprise says that it, too, would buy more hybrids if it could get them. Instead, it has found it easier to acquire some 41,000 "flex fuel" vehicles that can run on various combinations of ethanol and gasoline.

"If we find a station selling E85 (85 percent ethanol), we will group the cars close to the fueling station," says Pat Farrell, the vice president responsible for the company's environmental platform.

At Abbott, the impetus was a challenge from Miles White, the company's CEO, to improve its environmental performance. As part of this effort, says Bob Accarino, director of global environmental affairs, the company asked for employees to volunteer for a more fuel-efficient vehicle.

Topics:Operations

More Operations

Moventum Fleet management leadership update with Mark Iorillo
Operationsby News/Media ReleaseSeptember 18, 2026

Moventum Fleet Management Names Mark Iorillo Head of Sales

Iorillo brings nearly 20 years of fleet management and sales experience to the role, including previous positions at Element Fleet Management, CEI, Donlen and Ryder.

Read More →
AF news recap thumbnail
Operationsby Faith HowellSeptember 11, 2026

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap

Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.

Read More →
5Keys Engage
Operationsby StaffSeptember 9, 2026

Smith System Launches Driver Risk Management Program

Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.

Read More →
Ad Loading...
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Automotive Fleet news graphic featuring a woman pointing to the headline, “From AI Prompts to AI-Generated Safety Songs,” against a blue background.
Operationsby Faith HowellSeptember 4, 2026

From AI Prompts to AI-Generated Safety Songs | AF News Recap

Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.

Read More →
Interviewee photo and quote from her
Operationsby Chris BrownSeptember 1, 2026

How to Write Better AI Prompts for Fleet Analysis

Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.

Read More →
Ad Loading...
A Fleet Meets blue, red, and teal graphic with Eric Kilgore's headshot, title, and company.
Operationsby Faith HowellAugust 21, 2026

Fleet Meets: Eric Kilgore

This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.

Read More →
fleetio coast pay cost
OperationsAugust 13, 2026

Why Reactive Fleet Management Is Becoming Too Expensive to Sustain

Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.

Read More →
"Element Mobility report cover with a utility fleet truck and the title 'What your fleet KPIs aren't telling you.'"
SponsoredAugust 12, 2026

What Your Fleet KPIs Aren’t Telling You

Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.

Read More →
Ad Loading...
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →