Automotive Fleet
MenuMENU
SearchSEARCH

Toyota, Subaru to Develop Battery-Electric Platform

Ever since concluding an agreement on business collaboration in 2005, Toyota and Subaru have been deepening their cooperation in various fields, including development, production, and sales.

by Staff
June 10, 2019
Toyota, Subaru to Develop Battery-Electric Platform

Both Subaru and Toyota are required to conduct technological development with a sense of speed across a broader-than-ever spectrum of initiatives. 

Photo via Toyota.

2 min to read


Toyota Motor Corporation and Subaru Corporation have agreed to jointly develop a platform dedicated to battery electric vehicles (BEVs) for midsize and large passenger vehicles and to jointly develop a C-segment-class BEV SUV model for sale under each company's own brand.

Ad Loading...

Ever since concluding an agreement on business collaboration in 2005, Toyota and Subaru have been deepening their cooperation in various fields, including development, production, and sales. Examples include efforts that led to the start of sales of the jointly developed rear-wheel-drive Toyota 86 and Subaru BRZ in 2012 and the start of sales of Subaru's Crosstrek Hybrid original plug-in hybrid electric vehicle (HEV) in the United States, to which was applied knowledge related to Toyota's HEV technologies.

Ad Loading...

Starting with responses to the new CASE domains of car connectivity, autonomous or assisted driving, new mobility or car-sharing, and electrified powertrains and components, both Subaru and Toyota are required to conduct technological development with a sense of speed across a broader-than-ever spectrum of initiatives. 

In addressing vehicle electrification, due to significant variation in the energy situations of each country or region and in government policies, as well as due to resulting differences in environmental regulations, in the stages of infrastructure preparation, and in market needs for electrified vehicles, efficient and speedy development of appropriate products is a must.

Furthermore, the commercialization of BEVs requires the use of large-capacity batteries, and, along with the popularization of BEVs, demands of a new dimension will be placed on battery supply. In addition, stemming from differences in how cars will be used due to maximum cruising ranges and the state of infrastructure construction, sales methods with a new approach will also be needed. These and other issues present a growing number of challenges related to costs, supply, and ways of selling.

To respond with a sense of speed to the diversifying needs of these markets and to multiple challenges, both Subaru and Toyota believe that it is necessary to pursue a business model that goes beyond convention, crossing over industrial boundaries together with various types of other entities that share their aspirations.

As a first step in this direction, while accelerating productization by bringing together technologies that represent each company's strengths and cooperating where possible, the two companies will jointly develop a BEV-dedicated platform. The platform will be developed in a way that will make it broadly applicable to multiple vehicle types, including C-segment-class and D-segment-class sedans and SUVs, as well as to efficient development of derivative vehicle models.

More Fleet Forward

A blue and white graphic with Brett's Bridge's headshot on the left.
Fleet Forward•by Faith Howell•October 7, 2026

Fleet Meets: Brett Bridges

Meet Brett Bridges, project leader and industry innovator.

Read More →
Erin Gilchrist poses next a podcast mic on the left side of an image with the Mike Antich Apirit of Fleet award image on the right.
Fleet Forward•by Faith Howell•October 5, 2026

Erin Gilchrist Receives Mike Antich Spirit of Fleet Award

Last week at AFLA in Vegas, Erin Gilchrist received the inaugural, brand-new Spirit of Fleet Award.

Read More →
A headshot of Dominika Leja on the right with Fleet Manager of the Year text on the left, all with a blue and red background and the Automotive Fleet logl
Fleet Forward•by Faith Howell•September 30, 2026

Dominika Leja Named the 2026 Fleet Manager of the Year

The AstraZeneca associate director of fleet was recognized for her leadership in fleet electrification, cost savings, and operational transformation.

Read More →
Ad Loading...
Jamie McKay stands on stage and poses with teh 2026 Fleet Visionary award at AFLA
Fleet Forward•by Faith Howell•September 30, 2026

Jamie McKay Named the 2026 Fleet Visionary Award Winner

The Aptive Pest Control fleet manager was recognized for her approach to operations, data, lifecycle management, and driver needs.

Read More →
FFC one day pass announce
Fleet Forward•by Staff•September 15, 2026

Fleet Forward Conference Introduces One-Day Passes for 2026

New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.

Read More →
A dog sits at a desk and vibe codes
Fleet Forward•by Chris Brown•September 1, 2026

Vibe Coding: When Fleet Managers Become Software Builders

Five fleet professionals — none with programming skills — discuss how they’re using AI to build fleet solutions in-house and in a fraction of the time.

Read More →
Ad Loading...
Speaker photos for FFC seminar
Fleet Forward•by Staff•August 22, 2026

Fleet Forward Conference Tackles Fleet Industry’s Growing Leadership Gap

This session will examine succession planning, knowledge transfer, and the skills the next generation of fleet leaders will need as veteran professionals leave the industry.

Read More →
A graphic with the 2026 Fleet Manager of the Year finalists
Fleet Forward•by Faith Howell•August 19, 2026

2026 Fleet Manager of the Year Finalists Announced

Who are the 2026 Fleet Manager of the Year finalists?

Read More →
John Rossant speaker keynote image
Fleet Forward•by Staff•August 18, 2026

John Rossant to Deliver Opening Keynote at 2026 Fleet Forward Conference

The CoMotion founder will draw on developments across Europe, China, the Middle East, and other international markets to identify trends that could influence how U.S. fleets plan for the coming decade.

Read More →
Ad Loading...
Vibe coding webinar promo image
Fleet Forward•by Staff•August 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →