Toyota Details 2013 RAV4 Retail Pricing and Features
TORRANCE, CA – Toyota announced retail pricing (MSRP) and features, standard and optional, on its all-new 2013-MY RAV4 crossover SUV. The RAV4 comes in front- or all-wheel-drive and three trim levels, LE, XLE, and Limited.
The 2013-MY Toyota RAV4 starts at an MSRP of $23,300. Photo courtesy Toyota.
The 2013-MY Toyota RAV4 starts at an MSRP of $23,300. Photo courtesy Toyota.
TORRANCE, CA – Toyota announced retail pricing (MSRP) and features, standard and optional, on its all-new 2013-MY RAV4 crossover SUV. The all-new RAV4 comes in front- or all-wheel-drive and three trim levels, LE, XLE, and Limited. Each RAV4 model comes with a 2.5L four-cylinder engine and a new six-speed automatic transmission. Fuel economy for the new vehicle is 24 city, 31 highway mpg. The fourth generation of Toyota's SUV goes on sale in January.
MSRP begins at $23,300 for the front-wheel-drive model with the LE trim level and ranges up to $28,410 for the all-wheel-drive model with the Limited trim level.
The LE trim level’s standard features include privacy glass, color-keyed door handles, 17-inch steel wheels with wheel covers, a color keyed rear spoiler, and a 6.1-inch display audio unit with an integrated back-up camera. will all be standard on the LE grade. The LE trim grade’s only options include roof rails and a tonneau cover.
The XLE grade comes standard with 17-inch alloy wheels, a tilt/slide power moonroof, fog lamps, dual zone automatic climate control, and bucket seats with sport bolstering. Toyota offers a display audio system, with navigation and the automaker’s Entune infotainment system, as the single option on the XLE grade.
The Limited trim level offers a height-adjustable power liftgate, Premium SofTex seating, an eight-way power driver’s seat with memory, and heated front seats as standard features. Options on the Limited grade include a display audio system, which comes with navigation, the automaker’s Entune infotainment system, and JBL audio, and a blind spot monitor with rear cross traffic alert. Entune features voice recognition on the XLE and Limited grades.
Standard features on all RAV4 models include cruise control, power side mirrors, power door locks, and power windows.
Other standard features on all 2013-MY RAV4 trim levels include a display audio system with a 6.1-inch touchscreen, AM/FM/CD, Bluetooth, a USB port and AUX mini-jack, and six speakers. The display audio system also provides control of climate controls.
The full range of manufacturer’s suggested retail prices are listed below:
2013 RAV4 Pricing | ||||||
|---|---|---|---|---|---|---|
Model # | Grade | Drive Type | Engine | Transmission | Body Style | MSRP |
4430 | LE | FWD | 4 Cylinder | 6AT | SUV | $23,300 |
4440 | XLE | FWD | 4 Cylinder | 6AT | SUV | $24,290 |
4450 | Limited | FWD | 4 Cylinder | 6AT | SUV | $27,010 |
4432 | LE | AWD | 4 Cylinder | 6AT | SUV | $24,700 |
4442 | XL | AWD | 4 Cylinder | 6AT | SUV | $25,690 |
4452 | Limited | AWD | 4 Cylinder | 6AT | SUV | $28,410 |
All prices listed exclude the Delivery, Processing, and Handling (DPH) fee.
More Operations
The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →
Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →
Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →
Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →
From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →