Automotive Fleet
MenuMENU
SearchSEARCH

Toyota Announces Retail Prices for Highlander & FJ Cruiser Models

TORRANCE, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) for the 2012 Toyota FJ Cruiser sport utility vehicle (SUV), and the Highlander and Highlander Hybrid SUV.

by Staff
August 3, 2011
Toyota Announces Retail Prices for Highlander & FJ Cruiser Models

The FJ Cruiser carries over virtually unchanged for 2012. It will have an MSRP ranging from $25,990 for the 4x2 equipped with a five-speed automatic transmission to $27,580 for the 4x4 V6 automatic reflecting an increase of $200, or 0.7 percent.

2 min to read


TORRANCE, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) for the 2012 Toyota FJ Cruiser sport utility vehicle (SUV), and the Highlander and Highlander Hybrid SUV. Also announced was a price increase for the Land Cruiser full-size SUV and an increase in the delivery, processing and handling (DPH) fee for Scion models.

The Highlander and Highlander Hybrid carry over with no new features for 2012 yet retain their value as the MSRP for all models remain unchanged. The base MSRP for the gas Highlander ranges from $28,090 for the Base 2WD four-cylinder with a six-speed automatic transmission to $37,045 for the Limited grade V6 with a five-speed automatic. Highlander Hybrid prices range from $38,140 for the Base 4WD to $43,795 for the Limited 4WD.

The base MSRP for the gas Highlander ranges from $28,090 for the Base 2WD four-cylinder with a six-speed automatic transmission to $37,045 for the Limited grade V6 with a five-speed automatic.

The FJ Cruiser carries over virtually unchanged for 2012. It will have an MSRP ranging from $25,990 for the 4x2 equipped with a 5-speed automatic transmission to $27,580 for the 4x4 V-6 automatic reflecting an increase of $200, or 0.7 percent.


Ad Loading...

The FJ Cruiser carries over virtually unchanged for 2012. It will have an MSRP ranging from $25,990 for the 4x2 equipped with a five-speed automatic transmission to $27,580 for the 4x4 V6 automatic reflecting an increase of $200, or 0.7 percent.


The MSRP for the 2011 Land Cruiser has increased to $69,120 reflecting an increase of $200, or 0.3 percent.

The MSRPs for the gas and hybrid Highlanders, FJ Cruiser and 2011 Land Cruiser do not include a delivery, processing and handling (DPH) fee of $810. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Prices for 2012 gas Highlander, FJ Cruiser and the 2011 Land Cruiser will begin with the start of August production. The prices for the 2012 Highlander Hybrid began with July 20 start of production.

More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.
Operationsby Faith HowellJune 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →