Toyota Announces 2012-MY MSRP and Price Increases for Corolla and Tundra
TORRANCE, CA – Toyota announced MSRP for the 2012 Corolla and Tundra Regular Cab full-size pickup truck. The company also announced new standard features on these models.


TORRANCE, CA – Toyota announced MSRP for the 2012 Corolla and Tundra Regular Cab full-size pickup truck. The company also announced new standard features on these models.
The automaker said retail pricing for the 2012-MY Corolla will start at $16,130 for the L grade with a five-speed manual transmission and will range up to $18, 820 for the S grade with a four-speed automatic. This is a price increase of 1.2 to 1.8 percent ($220 to $310, depending on the model). Toyota said the price increases for the 2012 Corolla will take effect with the start of production on December 5, 2011.
The Corolla L grade model will have new color-keyed power side mirrors, along with power windows with driver’s auto-down, power door locks, and remote keyless entry. The LE grade adds standard 16-inch wheels and steering wheel audio controls for the 2012 model-year.
The 2012 Corolla LE and S grades will come with a new standard audio system. The head unit combines an AM/FM/CD player (including MP3/WMA playback) and a USB port plus an auxiliary input jack. The system also features Bluetooth hands-free phone capability and audio streaming. Both the LE and S trim levels feature steering wheel audio control switches.

The 2012-MY Tundra’s base MSRP is going up by $720 compared with the previous model year. MSRP will range from $24,435 for the 4.0L V-6 with a five-speed automatic to $29,960 for the long bed 5.7L V-8 with a six speed automatic.
In terms of model-year changes, Toyota added a number of new features for 2012 to the Tundra Regular Cab full-size pickup truck. Those new standard features include 18-inch styled steel wheels, heavy-duty battery (not available on V-6) and starter, windshield wiper de-icer, daytime running lights, front and rear mudguards, and heated power outside mirrors.
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
