Tousaw Appointed to Lead Holman Commercial Team
Holman Enterprises announces Rick Tousaw will now lead the Holman Commercial Team, with support from Joe Foster as VP, market development, and Emily Graham as director of sustainability.

Holman EVP and CCO Rick Tousaw will now lead the Holman Commercial Team.
Photo: Holman Enterprises
Holman Enterprises announced a series of leadership appointments designed to help drive the organization’s continued evolution and further align Holman’s automotive core competencies, according to the company's press release.
Holman EVP and CCO Rick Tousaw will now lead the Holman Commercial Team. The Holman Commercial Team is comprised of four areas – Market Development, Product & Service Development, Customer Experience, and Marketing. The team will support the company’s strategic vision for sustained growth.
“Operating in support of all the Holman businesses, this newly established team will focus on driving key commercial initiatives forward, ensuring we continue to align our organization with what truly matters to our customers, and fueling our shared success for many years to come,” said Tousaw. “The Holman Commercial Team is poised to play a vital role in our company’s mission to provide the industry’s best automotive-related services and exceed our customer’s expectations each and every day.”
Joe Foster has been named VP, Market Development and will now oversee Holman’s Market Development and Product & Service Development teams. These teams will further optimize Holman’s existing products and services while also developing new automotive solutions. Foster and his team are also tasked with ensuring Holman continues to leverage and maximize the natural synergies of the organization’s various automotive service divisions.
Emily Graham has been promoted to Director of Sustainability. Graham will lead the company’s ongoing sustainability programs and look to accelerate Holman’s various electrification as a service initiatives. Graham will also lead the organization’s efforts to enhance its electrification and alternative fuel solutions with a particular focus on bringing innovative new strategies to the market.
“We are extremely excited to elevate Joe and Emily to these tremendously important new roles within the Holman Commercial Team,” said Tousaw. “Their keen business acumen and profound understanding of the needs of our customers will be invaluable as we strive to foster an environment of truly seamless collaboration across our entire organization to deliver the holistic automotive strategies and thoughtful customer experience that have long been hallmarks of the Holman family of businesses."
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →