Automotive Fleet
MenuMENU
SearchSEARCH

Tousaw Appointed to Lead Holman Commercial Team

Holman Enterprises announces Rick Tousaw will now lead the Holman Commercial Team, with support from Joe Foster as VP, market development, and Emily Graham as director of sustainability.

November 4, 2021
Tousaw Appointed to Lead Holman Commercial Team

Holman EVP and CCO Rick Tousaw will now lead the Holman Commercial Team.

Photo: Holman Enterprises

2 min to read


Holman Enterprises announced a series of leadership appointments designed to help drive the organization’s continued evolution and further align Holman’s automotive core competencies, according to the company's press release.

Holman EVP and CCO Rick Tousaw will now lead the Holman Commercial Team. The Holman Commercial Team is comprised of four areas – Market Development, Product & Service Development, Customer Experience, and Marketing. The team will support the company’s strategic vision for sustained growth.

Ad Loading...

“Operating in support of all the Holman businesses, this newly established team will focus on driving key commercial initiatives forward, ensuring we continue to align our organization with what truly matters to our customers, and fueling our shared success for many years to come,” said Tousaw. “The Holman Commercial Team is poised to play a vital role in our company’s mission to provide the industry’s best automotive-related services and exceed our customer’s expectations each and every day.”

Joe Foster has been named VP, Market Development and will now oversee Holman’s Market Development and Product & Service Development teams. These teams will further optimize Holman’s existing products and services while also developing new automotive solutions. Foster and his team are also tasked with ensuring Holman continues to leverage and maximize the natural synergies of the organization’s various automotive service divisions.

Emily Graham has been promoted to Director of Sustainability. Graham will lead the company’s ongoing sustainability programs and look to accelerate Holman’s various electrification as a service initiatives. Graham will also lead the organization’s efforts to enhance its electrification and alternative fuel solutions with a particular focus on bringing innovative new strategies to the market.

“We are extremely excited to elevate Joe and Emily to these tremendously important new roles within the Holman Commercial Team,” said Tousaw. “Their keen business acumen and profound understanding of the needs of our customers will be invaluable as we strive to foster an environment of truly seamless collaboration across our entire organization to deliver the holistic automotive strategies and thoughtful customer experience that have long been hallmarks of the Holman family of businesses."

More Operations

A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
Ad Loading...
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Ad Loading...
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →
2019 Automotive Fleet Hall of Fame inductees Joe LaRosa Bob Miesen Bud Morrison Theresa Ragozine portraits
Operationsby StaffApril 21, 2026

Fleet Hall of Fame Honorees Through the Years

A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.

Read More →
Ad Loading...
Operationsby Chris BrownApril 20, 2026

2026 Salary Survey: Six-Figure Fleet Manager Salaries Become the Norm

After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.

Read More →