Automotive Fleet
MenuMENU
SearchSEARCH

Top 2009 News: Fiat to Acquire 35% Stake in Chrysler

TURIN, ITALY - Italy's Fiat Group has confirmed plans to acquire an initial 35 percent stake in Chrysler LLC, providing Fiat the scale it needs to survive, and allowing Chrysler to expand its product portfolio to include small, less-polluting cars.

by Staff
December 28, 2009
3 min to read


Original post date: January 20, 2009

Ad Loading...

TURIN, ITALY - Italy's Fiat Group has confirmed plans to acquire an initial 35 percent stake in Chrysler LLC, providing Fiat the scale it needs to survive, and allowing Chrysler to expand its product portfolio to include small, less-polluting cars.

Ad Loading...

In a joint statement, Fiat, Chrysler, and Chrysler's majority shareholder Cerberus Capital Management L.P, said they have signed "a non-binding term sheet to establish a global strategic alliance."

Chrysler said the deal, which involves no cash investment and is supported by the United Auto Workers, formed a key component of plans to secure its future, and would grant it access to Fiat's more fuel-efficient vehicle platforms, engines, and transmissions.

According to press reports, Fiat will have an option to boost its stake to 55 percent at a later date.

Fiat would also provide distribution capabilities in key growth markets, as well as substantial cost savings opportunities, as well as management services supporting Chrysler's submission of a viability plan to the U.S. Treasury as required. The alliance would also allow Fiat Group and Chrysler to take advantage of each other's distribution networks and to optimize fully their respective manufacturing footprint and global supplier base.

The proposed alliance would be consistent with the terms and conditions of the U.S. Treasury financing to Chrysler. Per the U.S. Treasury loan agreement, each constituent will be asked to contribute to Chrysler's restructuring effort including: lenders, employees, the UAW, dealers, suppliers and Chrysler Financial. Such steps would greatly contribute to Chrysler's long term viability plan. Completion of the alliance is subject to due diligence and regulatory approvals, including the U.S. Treasury.

Ad Loading...

Chrysler CEO Bob Nardelli also said the partnership would "provide a return on investment for the American taxpayer by securing the long-term viability of Chrysler brands in the marketplace, sustaining future product and technology development for our country, and building renewed consumer confidence, while preserving American jobs."

The alliance does not contemplate that Fiat would make a cash investment in Chrysler or commit to funding Chrysler in the future.

Merger Facts

Here are some key statistics about the two groups:

FIAT

Ad Loading...
  • Key car brands are Fiat, Lancia and Alfa Romeo.

  • Also owns luxury sports car makers Ferrari and Maserati.

  • Has a market capitalization of about $7.5 billion.

  • Trading profit for the entire group including Iveco trucks and CNH tractors was 802 million euros ($1.04 billion) in the third quarter on sales of 14.3 billion euros, up from 13.9 billion a year earlier.

  • Main markets are Europe and Brazil. Nearly all of the profit for Fiat Auto comes from Brazil.

  • Founded in 1899 and steered from 1902 by Giovanni Agnelli whose grandson Gianni, chairman from 1966, was a legend of Italy's corporate scene, known as much for his society lifestyle as his business acumen.

  • Has struck a series of alliances with other manufacturers, including India's Tata and China's Chery.

  • In 2000, in the midst of a debt crisis, Fiat struck a deal with General Motors in which the U.S. car maker took a stake. The agreement was dissolved in 2005.

  • Current CEO Sergio Marchionne took over in 2004 and put in place a plan to turn the automaker around which was successful, but the company has suffered like others in the current global crisis.

CHRYSLER

  • Founded in 1925.

  • Best-known models include Dodge, Plymouth and Jeep.

  • Bought by Germany's Daimler in 1998 in a $36 billion deal.

  • Daimler sold 80.1 percent of Chrysler in 2007 to Cerberus Capital Management LP for $7.4 billion.

  • Daimler retains a 19.9 percent stake which it said on Tuesday it still wanted to sell. It has been in talks with Cerberus about the stake.

  • In October, Chrysler held merger talks with GM.

  • Chrysler has taken $4 billion from the U.S. government as a loan to help it cope with the current global crisis and has also received $1.5 billion for its finance arm.


More Operations

Fleet operating costs for 2026 over image of a service center
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →
Ad Loading...
Chevin 2026 Buyes Guide cover
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
Ad Loading...
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →