MENU
SEARCHTUSTIN, CA - In the most challenging auto sales market in years, AutoPacific announced its 13th Annual Vehicle Satisfaction Awards (VSA). For the second straight year, Cadillac ranks highest among new car owners, taking the Highest Satisfaction Brand honors even with the turmoil surrounding General Motors and the industry as a whole.
Top Executive Fleet News in 2009
Original Post: May 22, 2009
TUSTIN, CA - In the most challenging auto sales market in years, AutoPacific announced its 13th Annual Vehicle Satisfaction Awards (VSA). For the second straight year, Cadillac ranks highest among new car owners, taking the Highest Satisfaction Brand honors even with the turmoil surrounding General Motors and the industry as a whole.
Overall brand satisfaction ratings among Hyundai purchasers jumped 11 positions earning Hyundai 2009 Rising Star honors. This positive move was more than any other manufacturer in the survey. Hyundai scored higher in 40 of 48 rating categories in 2009 compared with 2008. Two Hyundai products took VSAs this year: the Genesis in the Aspirational Luxury Car category and the Sonata in the Premium Mid-size car class.
"These are difficult times, with news of automaker bankruptcies, companies restructuring and dealer closures a daily occurrence," says George Peterson, president of AutoPacific. "Clearly, the dynamics surrounding the Vehicle Satisfaction Award in 2009 are far different from anything we've seen in many years. Winners needed to overachieve to earn their awards."
AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of its 2009 model-year vehicle satisfaction data and analysis.
"Vehicles that score highest in the Vehicle Satisfaction Awards hit the mark with their buyers by delivering value and satisfaction across a wide range of attributes," says Peterson. "The winners perform well in 48 separate categories that objectively measure the ownership experience."
The vehicle - car or truck - registering highest overall satisfaction in 2009 is the Lexus LS. The LS scored 99 points above the industry average to place first among all 2009-model-year vehicles in AutoPacific's survey of more than 25,000 new vehicle owners and lessees. The truck or SUV with the highest overall satisfaction score is the Cadillac Escalade, contributing to Cadillac's win as the top-ranked brand for vehicle satisfaction.
At the manufacturer level, multiple top-ranked award winners are: Toyota with six winners (Toyota 3, Lexus 2, Scion 1), Ford with four (Ford 3, Lincoln 1), Hyundai/Kia with three (Hyundai 2, Kia 1), Chrysler with 2 (Dodge 1, Jeep 1) and General Motors with 2 (Cadillac 1, Chevrolet 1). Honda, Land Rover, Mitsubishi, Porsche and Volkswagen each took top honors in one segment.
The buyers of vehicles included in the Vehicle Satisfaction research purchased or leased their new vehicles during the 4th Quarter of 2008, as the public was just realizing that a major economic downturn was occurring.
"In a year that promises to be the toughest in more than a decade, car buyers are being especially prudent, and the data we've analyzed for the Vehicle Satisfaction Award will help this year's customers make wise purchase decisions," says Peterson. "We've found that more than 25 percent of respondents are positively influenced by awards like the VSA when deciding on a car and this trend will certainly continue given the economy."
Top 2009 model-year performers are:
HIGHEST SATISFACTION BRAND: Cadillac
2009 RISING STAR: Hyundai
PASSENGER CARS: |
|
LIGHT TRUCKS: |
|
Additional information can be found on AutoPacific's Web sites: www.autopacific.com and www.vehiclevoice.com.
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Read More →
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
Read More →
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
Read More →
This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.
Read More →
In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?
Read More →
In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.
Read More →
A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.
Read More →
After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.
Read More →
