Subaru Opens N.J. Headquarters
Subaru of America opened its new $118-million headquarters in Camden, N.J. today, and plans to move more than 550 employees into the location next month, the automaker announced.

Photo of new Camden, N.J. headquarters courtesy of Subaru.
Subaru of America opened its new $118-million headquarters in Camden, N.J. today, and plans to move more than 550 employees into the location next month, the automaker announced.
The new facility provides 250,000 square feet of space plus an adjacent training center that will double the size of the automaker's operations. Subaru, which is leaving a site in suburban Cherry Hill, is consolidating four sites into one campus with the move.
The company has seen record growth in recent years as its sales have risen to 647,956 vehicles in 2017. In 2013, the company sold 424,683 vehicles.
Subaru will donate 50 cherry trees to the city of Camden. In Japanese culture, cherry blossoms represent both the fragility and the beauty of life and are symbolic of new beginnings.
Subaru has been selling vehicles in the U.S. since 1968, when the company opened its first headquarters in Philadelphia. The company moved to New Jersey in 1969 and Cherry Hill in 1986.
Related: Subaru Breaks Ground on New HQ
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →