Subaru Names Morris National Fleet Manager
Mick Morris has been named national fleet operations manager for Subaru of America. Morris, who assumed the position on Jan. 2, will be based at Subaru’s Camden, N.J., headquarters.

Mick Morris, national fleet operations manager for Subaru of America.
Photo via LinkedIn.
Mick Morris has been named national fleet operations manager for Subaru of America. Morris, who assumed the position on Jan. 2, will be based at Subaru’s Camden, N.J., headquarters. He succeeds Charles Reed, the long-time fleet sales operations manager for Subaru who retired after almost 32 years with the automaker.
Morris has a diverse background with past experience working for automotive OEMs, a daily rental company, and in the fleet management industry.
Prior to joining Subaru, Morris was manager, commercial accounts & commercial Business Development for Volvo Car USA in Rockleigh, N.J. This was the second time he worked with Volvo Cars of North America. Earlier, Morris was the company’s commercial fleet manager responsible for national fleet sales budgets, forecasts, and allocations from 2001 to 2008.
Morris’ other automotive OEM experience includes working at the Mercedes-Benz USA (MBUSA) corporate headquarters in Montvale, N.J., where he served as department manager fleet operations from 2008 to 2015.
In the daily rental industry, Morris worked for Avis Budget Group as director, fleet planning and analysis from 2015 to 2017.
In the fleet management industry, Morris worked at GE Capital Fleet Services in Eden Prairie, Minn., as the manufacturer relations manager from 1998-2001.
Prior to entering the automotive industry, Morris served in the United States Marine Corps as a captain, infantry (reconnaissance) from 1988 to 1991. Morris served in Operation Desert Shield/Desert Storm, where he conducted training, combat, and surveillance missions in Saudi Arabia and Kuwait.
More Operations

Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet
From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.
Read More →
How Stellantis Plans to Get Ahead of Fleet Downtime
Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of Mopar North America gives the details.
Read More →
Hyundai Releases 2027 Commercial Program Incentives
The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →

