Subaru Celebrates 50 Years in the U.S.
Subaru of America is celebrating 50 years of selling vehicles in the U.S. by producing anniversary editions of its vehicles that will be offered in limited numbers, the company announced.

Photo of 2018 Outback 50th Anniversary Edition courtesy of Subaru.

Photo of 2018 Outback 50th Anniversary Edition courtesy of Subaru.
Subaru of America is celebrating 50 years of selling vehicles in the U.S. by producing anniversary editions of its vehicles that will be offered in limited numbers, the company announced.
The 50th Anniversary Edition models will be offered in the 2018 model year. Production quantities have been set at 1,050 vehicles for Outback, Legacy, Forester, Impreza, and Crosstrek. Subaru will offer a combined total of 1,050 of WRX, STI, and BRZ.
The models will carry the Heritage Blue exterior color, satin chrone exterior trim and badging, alloy wheels, and side mirrors with satin chrome. The cabins will feature black upholstery with silver stitching, silver seatbelts, and the 50th anniversary logo embroidered on front seats and floor mats.
The 50th Anniversary Outback will retail for at least $35,995 for the 2.5i Limited. A comparable non-anniversary model would retail for $33,610.
Subaru of America was founded on Feb. 15, 1968, and operated in Balboa Park, Calif., before moving to the Delaware Valley. The company is based in Cherry Hill, N.J., and will be moving to a new headquarters in Camden this spring.
More Operations

Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet
From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.
Read More →
How Stellantis Plans to Get Ahead of Fleet Downtime
Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of Mopar North America gives the details.
Read More →
Hyundai Releases 2027 Commercial Program Incentives
The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →

